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The purpose of this study is to explore the effects of vertical brand extensions on consumer perceptions and brand equity. The aim of this study is to take a strategic brand management perspective in order to answer two research questions: How does a vertical brand extension affect the brand? How does a vertical brand extension affect consumer perceptions of the core brand? The main finding in thi
The spectra of highly charged tungsten ions have been investigated using x-ray and extreme ultraviolet spectroscopy. These heavy ions are of interest in relativistic atomic structure theory, where high-precision wavelength measurements benchmark theoretical approaches, and in magnetic fusion research, where the ions may serve to diagnose high-temperature plasmas. The work details spectroscopic in
Huntington’s disease (HD) is a fatal, hereditary disease for which there is no cure. It is caused by a mutation in a gene called huntingtin. HD is a so-called neurodegenerative disease, where there is a loss of neurons in areas of the brain that control body movements. This results in uncontrolled dance-like movements (chorea). Traditionally, research on HD has focused round the brain and what is
European integration has increasingly come to depend on the abolition of national regulations, driven by the Court of Justice of the European Union (ECJ). According to previous research, this mode of integration effectively undermines the institutional foundations of social democratic welfare states and coordinated systems of industrial relations – something which has not been fully appreciated by
There are 3 factors that have a large impact on the motivation to help a victim. 1.) A higher willingness to help an identified, than a non-identified victim. 2.) A preference for saving a large percentage of a group at risk in comparison to only considering the total number of saved victims. 3.) A victim closer to the helpers in-group elicits a higher motivation to help. In previous studies only
Bullying, harassments and other forms of emotional abuse at the workplace are matters which lately have garnered a lot of publicity. A series of articles in Dagens Nyheter in the summer of 2010 left many readers wondering about the legal situation for those exposed to emotional abuse and the responsibilities employers and employees have in regard to problems in the psychosocial work environment. A
This report will examine the reliability of calculation methods used for concrete structures in the serviceability limit state. A comparison between the different methods will be done, based on calculations of the reliability index for these methods. This comparison will be the base for a discussion about what norm that should be prefferd in different situations and what level of reliability the c
https://www.mhm.lu.se/en/hans-andersson - 2026-11-03
Senior lecturer Contact details Email: ullrika [dot] sahlin [at] mgeo [dot] lu [dot] se Organisation Department of Earth and Environmental Sciences (MGeo) Service point: 16 Webpage Ullrika Sahlins profile in Lund University research portal Other affiliations Member of research environment Computational Science for Health and Environment Member of Strategic Research Area BECC: Biodiversity and Ecos
https://www.cec.lu.se/ullrika-sahlin - 2026-11-03
Professor Contact details Email: henrik [dot] smith [at] biol [dot] lu [dot] se Phone: +46 46 222 93 79 Mobile: +46 70 978 20 56 Organisation Biodiversity and Evolution Visiting address: Sölvegatan 37, Lund Room number: E-C313 Service point: 50 Webpage Henrik Smiths profile in Lund University research portal Other affiliations Coordinator LU Profile Area: Nature-based future solutions Professor Bi
https://www.cec.lu.se/henrik-smith - 2026-11-03
IT coordinator Contact details Email: margareta [dot] hellstrom [at] mgeo [dot] lu [dot] se Phone: +46 46 222 86 96 Mobile: +46 72 749 98 14 Organisation Department of Earth and Environmental Sciences (MGeo) Visiting address: Sölvegatan 12, Lund Room number: 287 Service point: 16 Webpage Margareta Hellströms profile in Lund University research portal Other affiliations Researcher Department of Ear
https://www.mgeo.lu.se/en/margareta-hellstrom - 2026-11-03
