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A Search for Leadership

In 2000 Copenhagen in Denmark and Malmö in Sweden got connected by the 18km long Øresund Bridge. The bridge’s explicit purpose was not only to physically connect Denmark and Sweden but also to support the development of the cross-border region, the Øresund Region. The Øresund Region contains many knowledge intense organizations, entities and inhabitants holding a lot of knowledge. Today these acto

The Attitude Towards Social IR – A Study of Factors Influencing Swedish Companies’ Attitudes Towards Using Social Media for Investor Relations

PURPOSE The purpose of this thesis is to investigate why companies currently are not using social media for IR in Sweden. More specific, we are studying driving and inhibiting factors that are influencing Swedish companies to use, or not to use, this communication technology for IR. METHOD Our thesis addresses the attitudes towards using social media for IR among Swedish companies listed on the OM

Bjorn again – A new opportunity for Björn Borg to conquer the U.S.

We found that Swedish fashion companies are ambivalent towards enhancing or concealing their country of origin. Although brand managers acknowledge Swedish country of origin effects as positive in general, their marketing communication is sometimes more focused on positioning the brand as an international label without boundaries. Generally, Björn Borg tries to capitalize on their Swedish country

Enforcement of IFRS in Sweden - Achievements for building trust to the financial information

The study was conducted through an abductive approach and a qualitative research strategy using a hermeneutic epistemological stance. The data was collected using interviews and respondents selected with a purposive sample technique. With interviews as a data collection technique, we have gathered data from five respondents representing larger listed companies, auditors from the four largest audit

Ändrad syn på nepotismens för- och nackdelar? En jämförande analys av familjerna Bonnier och Aller

Syfte: Uppsatsens syfte är att få en klar bild av familjernas syn på nepotism, samt om denna syn förändrats över tiden och i så fall hur. Metod: Vår uppsats är en kvalitativ undesökning av de två fallföretagen Bonnier AB och Carl Aller Etablissement A/S. Vi har genomfört ett antal intervjuer som vi har relaterat till relevant managementlitteratur. Slutsatser: Vi har funnit att fallföretagen aktivt

Ethanol for Scania's Future - A Scenario Based Analysis

Abstract Title: Ethanol for Scania’s future – A scenario based analysis Authors: Anna Hansson and Julia Persson Tutors: Annette Cerne – Department of Business Administration, Lund University Jonas Holmborn – Head of Advanced Combustion, Engine Development, Scania Lennart Thörnqvist – Department of Energy Sciences, Faculty of Engineering, Lund University Problem: Oil-based products are the dominati

Entrepreneurs’ work with Factors for Success in a Start-up Business

The purpose of this study is to examine whether there are any key factors for success to look for in launching a new business that affects the subsequent performance of the venture. Further on, the study will examine if there are any differences between believed and actual factors for success for an entrepreneur and the key factors for success given by existing theory. The purpose of looking in to

National Integration in Uganda - The Quest for Universal Access to Education

In 1997 the Ugandan government introduced a reform program with the ambition to implement universal primary education. The abolition of tuition fees would ideally guarantee access to the public service delivery system as far as primary education is concerned and help to integrate underprivileged groups with the rest of the diverse society. The launch of universal primary education in Uganda implie