Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. Thus, the purpose of this study is to explore how a newly launched brand engaging in socio-political agendas communicates

In 2021 the Swedish media started investigating Romani trials, a supposed ‘parallel legal system’ that is practiced by some Romanies. Before 2021 the reportage on the phenomena is minimal. In general, academic research on Romani legal culture in Sweden is absent, similar goes for Romani representation in Swedish media. This thesis explores how Romani legal culture is represented in the Swedish med

This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. The research employs a qualitative content analysis methodology, foc

It’s been 34 years ago now since the iron curtain has parted the European continent and its inhabitants in an East and a West. The analysed area for the following thesis on the border between northern Austria and southern Czechia gives a case example of a region, that is still suffering from an era, where one sky-direction has been erased from people’s everyday living and thinking – leaving the bo

Climate change denial tends to be prevalent among right-wing populists, but the underlying reasons for this remain unclear. Given that persistent climate change denial among the public could impede efforts to address the negative consequences of anthropogenic climate change, it is important to identify the psychological correlates of these attitudes. This thesis aimed to investigate the hypothesis

This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. The study draws upon a diverse range of sources, including empirical findings, background research, and theoretical

This study aims to investigate the difference in stock return between traditional sin stocks, new sin stocks, and their respective peer stocks. The purpose was to expand the scarcely researched area of new sin stocks by being the first one to focus on new sin stocks on the American stock market (United States NYSE, AMEX, and NASDAQ stock exchanges), as this area has only been researched in Europe

The West Link Project is a transport infrastructural investment in the expansion of public transport in the region Västra Götaland. The choice of transport infrastructure falls under the domain of the Swedish government, usually paid for by Swedish taxpayers. Therefore it is important to know if the choices made surrounding these investments are socio-economically profitable and whether or not the

The problem of outdated large-scale housing estates has been prevalent in many cities, resulting in unbalanced social issues, uncomfortable living conditions, and a lack of response to climate change. The research focuses on the Almgården area in Malmo, Sweden, and aims to address these challenges by proposing a sustainable design solution that can improve the quality of life for residents while r

This thesis investigates the dynamics between firms’ shifting motives for engaging in foreign direct investments (FDIs) and the experiential knowledge acquired from increased experience and establishment in foreign markets. An embedded case study was performed on the multinational company Duni Group, drawing upon insights from semi-structured interviews with representatives from the case company.

During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. As the grocery retail industry fulfills a primary need for consumers, this re

Studien har som syfte att bidra till en större förståelse för mottagarperspektivet inom kriskommunikation för att kunna utveckla krisstrategier. Syftet är att förstå unga vuxnas uppfattning av fenomenet cancel culture och hur detta kan tas i beaktning för att motverka kris på sociala medier. Studien har sitt utgångsläge i ett socialkonstruktionistiskt perspektiv och undersöker sociala medie användWith this research study we hope to provide a greater understanding of the receivers perspective within the field of crisis communication, in order to be able to further develop crisis response strategies. This research study's purpose is to understand young adults' perception of the phenomena of cancel culture and why it should be taken into consideration in order to counteract a crisis o

Direct or indirect exchange of commercially sensitive information between competitors is prohibited by Article 101(1) TFEU. Such disclosures enable undertakings to collude, that is, to trade practical cooperation for the risks of competition. Collusion is detrimental for consumer welfare as it allows the colluding parties to raise prices, reduce output and to share markets and customers. Due to th

Sonification is a technique that allows people with visual impairment to listen to information that is normally available visually such as in graphs. Not all information is available for people with visual impairment and sonification is not a standard in all places where information is showed, so developing a sonification tool that provides an intuitive experience with easily interpreted data woul

The reputation of a company on employer review platforms can have a significant impact on its ability to attract talented workers. Companies use sentiment analysis to learn how their employer brand is perceived online. Furthermore, sentiment analysis can detect strengths and weaknesses in their employer brand, indicating which areas need improvement. The proposed methods for improving word embeddi

Inom ett flertal olika vetenskapliga fält och industrier har ett gemensamt problem uppstått under den senaste tiden, nämligen ett problem angående lagring av data. På grund av att teknologi utvecklas hastigt så får många vetenskapliga fält ny utrustning kapabel av att generera mer och mer data. Samma historia gäller för vetenskapliga fält som är starkt beroende av simulationer, som också ökar i stA common problem across scientific fields and industries is data storage. This thesis presents an open-source lossy data compression tool with its foundation in Machine Learning - Baler. Baler has been used to compress High Energy Physics (HEP) data, and initial compression tests on Computational Fluid Dynamics (CFD) toy data have been performed. For HEP, a compression ratio of R = 1.6 has generat

Denna uppsats syftar till att bedöma kvaliteten på övergångsställen i olika stadsdelar av Helsingborg, baserat på riktlinjerna och föreskrifterna i VGU, HIN och ALM. Fem stadsdelar i Helsingborg - Råå, Planteringen, Söder, Centrum och Tågaborg - valdes ut för att representera en bred socioekonomisk och kulturell bakgrund. Målet var att identifiera eventuella skillnader i kvaliteten mellan stadsdelThis thesis aims to assess the quality of pedestrian crossings in different districts of Helsingborg, based on the guidelines and regulations in VGU, HIN, and ALM. Five districts in Helsingborg - Råå, Planteringen, Söder, Centrum, and Tågaborg - were selected to represent a wide socio-economic and cultural background. The goal was to identify any differences in the quality of the pedestrian crossi

Energikrisen har skapat osäkerhet för både energibolag och konsumenter. Kundnöjdhet och varumärkeslojalitet är avgörande för företags framgång. Syftet med denna kvalitativa studie är att undersöka fallorganisationen Öresundskrafts kommunikationsinsatser i syfte att upprätthålla varumärkeslojalitet och konsumenters attityder gentemot varumärket i en energikris. De huvudsakliga teoretiska ramverken The energy crisis has created uncertainty for both energy companies and consumers. Customer satisfaction and brand loyalty are crucial for business success. The purpose of this qualitative study is to examine the communication efforts of the case organization Öresundskraft in order to maintain brand loyalty and consumers' attitudes towards the brand during an energy crisis. The main theoretica

Under de senaste årtiondet har det skett en förändring där allt fler företag erbjuder möjligheten för medarbetare att arbeta digitalt, oberoende av arbetsplatsen. Syftet med denna uppsats är att undersöka hur kommunikationsstrategier används i digitala organisationer för att skapa och upprätthålla organisationskultur. För att undersöka frågeställningen har intervjuer av kommunikatörer hos fem svenIn recent years, more organizations have offered employees the opportunity to work remotely. This research aims to investigate how communication strategies are used in digital organizations to create and maintain organizational culture. To investigate the research question, interviews with communication specialists at five Swedish digital healthcare organizations and an analysis of internal strate

Incubators have emerged as crucial intermediaries for facilitating innovation for established companies. This thesis examines the process of transferring innovation from incubators back to established businesses. Semi-structured interviews were conducted with stakeholders representing both sides of the relationship: managers responsible for fostering and supporting innovative ventures within incub