Healing or dealing? Neospiritual Therapies and Coaching as Individual Meaning and Social Discipline in Late Modern Swedish Society
This book chapter examines the rapidly expansion of various neospiritual and science-like practices currently mobilized in late modern Swedish pursuits of identity, meaning, and health. The focus is on the emergence and marketing of new entrepreneurs who have established themselves as “therapists” or “coaches”, promoting personal development, and how they organize their own systems of training and
