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Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy
From Clicks to Bricks – The Impact on Brand Resonance
How Brand Communities Have the Power to Energise Sports Brands: An investigation into loyalty behaviour
How is storytelling used to strengthen a brand?
Influencer marketing and the effect on brand personality and brand perception
KEY SUCCESS FACTORS FOR LUXURY BRANDS STRETCHING INTO ATHLEISURE
Provocative advertising and its effect on brand image - A comparison between two industries
The evolution of the brand backstage phenomenon and its impact on brands and consumer behavior
The Match of Identities: A study on how brands can stay true to themselves
Unbranded Luxury - Recreating Exclusivity
When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity
Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike
Social Vulnerability Indices and a Sub-municipal Index for Sweden
The goal of risk and vulnerability research is to reduce the harm done by disasters. A disaster is a combination of a natural hazard and a vulnerable society. Understanding vulnerability is vital to reduce disaster risk, or the potential of losses in property or life. Vulnerability is often divided into a technical, relating to buildings, infrastructure, and so forth, and a social which concerns t
Import penetration from China and its effect on manufacturing employment in the OECD countries
China has ever since the 1990s emerged as a manufacturing superpower, following its liberalized trade reforms and its entrance to the World Trade Organization. This has caused China to expand their exports substantially, in particular to the OECD countries. This has lead to an increasing debate on whether, or to what extent, increasing manufacturing exports from China to the OECD countries has con
Kvinnors upplevelse av rådgivning kring amning under graviditet och upp till tio veckor postpartum
Bakgrund: Statistik har visat att amningsfrekvensen har minskat i Sverige och i världen. En orsak till minskningen kan bero på att projektet Baby Friendly Hospitals Initiative som startade 1991 i Sverige avvecklades från vårdens sida mellan åren 2003 och 2004. Därefter skedde en nedgång gällande amningsfrekvens i Sverige. Vid denna tidpunkt framkom det kritik om att kvinnor med amningsproblem fick
Improved Sampling for Temporal Anti-Aliasing (A Sobel Improved Temporal Anti-Aliasing)
Investigating the impact of code sharing and how to manage it
The Po Delta Biosphere Reserve: Management challenges and priorities deriving from anthropogenic pressure and sea level rise
The Po Delta Biosphere Reserve is located in Northern Italy and has attained recognition by UNESCO in 2015 due to its unique natural and cultural value. The reserve covers an area of approximately 140 000 hectares, supporting a human population of 118 000, as well as a complex mosaic of ecosystems, which are found in this transitional waters landscape. Administratively the area is highly fragment