“Read the room Sweden” : Memes, trust, and vulnerability in pandemic engagement
This chapter offers a theoretical approach to the study of humorous digital memes. Using vaccination and pandemic policy memes on Reddit as examples, the chapter’s main contribution is an understanding of memes as forms of symbolic levelling that reflect and construct civic trust or distrust. Arguing for a theoretically informed methodological approach sensitive to memes’ polysemic ambiguity, seve
