Towards Entering a New Market: The Role of Cooper's Stage-Gate Model in Market Knowledge Absorption
Title: Towards entering a new market: The role of Cooper’s stage-gate model in market knowledge absorption Date of the Seminar: 18.05.2016 Course: ENTN39 Corporate Entrepreneurship and Innovation Internship and Degree Project (Master’s thesis 15 ECTS) Authors: Tim Müller & Jukka Riitamäki Supervisor: Anna Brattström Keywords: stage-gate model, new product development, customer understandi