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Beyond branding – Communicating authors in the Swedish publishing industry

Författare är förlagsbranschens ansikte utåt och har en nyckelroll i dess marknadsföringsinsatser. Syftet med denna uppsats är att utforska olika kommunikationsstrategier som omger författare i branschen, med ett särskilt fokus på den växande trenden av att se författare som varumärken. Kritisk realism används för att visa och undersöka de mekanismer som genererar strategierna. Tre teorier användsAuthors are the public face of the publishing industry and a key aspect of its mar-keting efforts. This thesis aims to explore different communication strategies surrounding authors within the industry, with a special focus on the growing trend of branding authors. Critical realism is used to reveal and analyze the mechanisms that generate the strategies. Three theories are used to understand the

Seasonal and inter-annual variability of soil respiration at Skyttorp, a Swedish boreal forest

Popular science Temporal variation of soil respiration at Skyttorp Soil respiration (Rs) is a major component of carbon fluxes from terrestrial biosphere to the atmosphere with contributing 30-80% of annual total ecosystem respiration in forests. Rs, refers to the production of CO2 from soil by respiration of root and microorganisms, is normally demonstrated by soil CO2 flux in the unit of μmol m

The Swedish anti contraceptive law 1910-1938, showing how the pro contraceptive discourse advocate change

Problem/Background: Sweden was organised against contraceptives through the contraceptive law between 1910 to 1938, causing many women to perform unsafe abortions. Towards the end of the period Sweden became more accepting of contraceptives. Purpose: To further investigate the specific law “lex hinke” and the discourse or discourses that could indicate change towards a more contraceptive friendly

Tillförlitlighetsanalys av betongkonstruktioner i bruksgränstillståndet.

This report will examine the reliability of calculation methods used for concrete structures in the serviceability limit state. A comparison between the different methods will be done, based on calculations of the reliability index for these methods. This comparison will be the base for a discussion about what norm that should be prefferd in different situations and what level of reliability the c

Extinctions and faunal turnovers of early vertebrates during the Late Silurian Lau Event, Gotland, Sweden

Populärvetenskaplig sammanfattning: För 420 miljoner år sedan, under den tidsperiod som kallas för silurtiden, låg Sverige vid ekvatorn. Stora delar av landet var täckt av ett grunt och tropiskt hav där bland annat koraller, bläckfiskar, trilobiter och havsskorpioner trivdes. Även Gotland låg under havsytan och det var under denna tid som den kalksten som utgör öns berggrund byggdes upp. Förutom dThe Late Silurian Lau Event is one of the three major events identified in the Gotland strata. It is associated with one of the largest stable carbon isotope excursion recorded in the Phanerozoic, as well as rapid lithology changes, and extinctions and faunal turnovers among various fossil groups. In this study, early vertebrates (fishes) were investigated over the Lau Event interval. The study wa

The Late Silurian Lau Event and brachiopods from Gotland, Sweden

Event är korta tidsintervall som skiljer längre episoder med stabila oceaniska förhållanden från varandra. När cirkulationen i världshaven tillfälligt stängs av under ett event förändras fauna- och bergartssammansättningen, och även isotopförhållandena. Målet med detta arbete har varit att utröna hur de sensiluriska brachiopoderna reagerade på det globalt kända Lau Event. På Gotland omfattar det lThe impact of the Ludfordian Lau Primo-Secundo Event on brachiopods from Gotland has been investigated. About 12 000 individuals were identified from five samples. The results are supplemented by an extensive literature study. On Gotland, the Lau Event spans the Botvide Mbr (uppermost När Fm, upper Hemse Group) and the Eke Fm. It caused extinctions, faunal, sedimentary and isotopic changes. Conodo

Structural control of fine-grained granite dykes at the Äspö Hard Rock Laboratory, north of Oskarshamn, Sweden

Populärvetenskaplig sammanfattning: Förekomsten av finkorniga granitgångar är ett potentiellt problem vid lagring av kärnbränsle i berggrunden eftersom de utgör svaghetszoner. Det är därför viktigt att ta reda på hur dessa gångar beter sig i berggrunden. Huvudsyftet med detta examensarbete är att undersöka om de finkorniga granitgångarna är kontrollerade av några strukturer i tunneln vid ÄspölaborThe occurrence of fine-grained granite (FGG) dykes is one of the potential problems in the storage of nuclear waste in the bedrock. It is therefore important to locate and characterise such dykes. The major object in this thesis is to investigate, whether the FGG dykes at the Äspö Hard Rock Laboratory (ÄHRL) are structurally controlled. This involves measuring the orientations of the dykes, to cor

Late Triassic and Early Jurassic palynology of the Höganäs Basin and the Ängelholm Trough, NW Scania, Sweden

Populärvetenskaplig sammanfattning: Geologisk bakgrund. För ca 200 miljoner år sedan, vid gränsen mellan tidsperioderna Trias och Jura, var Sverige en del av superkontinenten Pangea. Skåne låg vid kusten av ett större hav som täckte stora delar av Danmark. Klimatet var varmt och fuktigt och detta bidrog i hög grad till att de mer höglänta områdena i nordost vittrade och eroderades. Floder och andA palynological study has been conducted on Late Triassic and Early Jurassic outcrop- and borehole sections of the Höganäs and Rya formations, NW Scania. The diverse and generally well preserved palynomorph assemblages can be divided into three miospore zones: (1) the latest Rhaetian-?Hettangian Transitional interval; (2) the Hettangian Pinuspollenites-Trachysporites Zone; and (3) the Sinemurian C

On the Motivation to Help: Victim Information, Proportion Dominance and Group Affiliation Systematically Explored

There are 3 factors that have a large impact on the motivation to help a victim. 1.) A higher willingness to help an identified, than a non-identified victim. 2.) A preference for saving a large percentage of a group at risk in comparison to only considering the total number of saved victims. 3.) A victim closer to the helpers in-group elicits a higher motivation to help. In previous studies only

Are Criminal Sanctions an Appropriate Punishment for Illegal Unregulated and Unreported Fishing in EU? - Sweden as a case study

Background: A major challenge of today is to protect the marine ecosystem from a total collapse. Overfishing, illegal, unregulated and unreported fishing, climate change in the sea, coral bleaching, ocean acidification, marine pollution impacts of coastal development, exotic and invasive species and last but not least all the cumulative impacts, are just some of the factors degrading our marine en

Expectations abound: family obligations and remittance flow amongst Cameroonian “bushfallers” in Sweden. A gender insight

In Cameroon, there is a tradition for heterosexual family system inherent in a patriarchal order of things; accordingly, this study shed light on how gender pervades into, and ‘force’ migrants to remit in order to fulfill family expectations at the country of origin. Contemporary academic studies and reports from various organizations have highlighted the active role of women as migrants and remit

Politics for breakfast - a study of politics, consumption and commodities in Sweden

This thesis is focused on exploring what insights a human ecological perspective could provide on the understanding and practice of political consumerism. This is divided and conducted in two sections, the first section is a theoretical discussion which is devoted to defining political consumerism and reconseptualizing some aspects and components of it as well as to positioning it in a wider and m

Sedimentology of the Bajocian Fuglunda Member at Eriksdal, Scania, southern Sweden

The Bajocian Fuglunda Member of Eriksdal consists mostly of sand, silt and coal arranged in cycles (2-4m). Each cycle generally starts with organic-rich heteroliths at the base and further up ripple-drift cross laminated and horizontally laminated fine sand follow. The coal seams at the top of the cycles are of minor thickness. Signs of soil formation occur as coalified rootlets reaching down from

Middle-Upper Ordovician trilobites and stratigraphy along the Kyrkbäcken rivulet in the Röstånga area, southern Sweden

Middle-Upper Ordovician strata are well exposed along the Kyrkbäcken rivulet in the Röstånga area of Scania. The investigated sequence dips about 40° towards the south, and comprises about 26 m of strata. It consists largely of siliceous limestones, mudstones, shales, and bentonites. The section is generally richly fossiliferous and has yielded bivalves, brachiopods, cephalopods, gastropods, grapt

Petrology and depositional history of the Campanian strata at Maltesholm, Scania, southern Sweden

Campanian sediments of the Maltesholm quarry consist of mostly coarse grained, poorly consolidated, ruditic grainstones, almost free of micrite and lime mud, with interbedded clay horizons. The main constituents of the grainstones are coralline algae and quartz. The lack of micrite and the abundance of coralline algae indicates a nearshore, shallow, high energy environment. Two different facies ma

Trace fossils and Palaeoenvironments in the Middle Cambrian at Äleklinta, Öland, Sweden

The Middle Cambrian at Äleklinta, Öland, consists predominantly of a heterolitic sequence with interbedded shale and siltstone. The sediments were deposited in a westfacing marine bay by northeastern, sometimes reversing currents. Long periods of slow mud settling alternated with short periods of silt influx. Water depth was below wave base and stream-ripples, micro-ripples and occasional wave-rip