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Företag väljer att övergå till en modernare marknadsföringsmetod såsom Influencer Marketing. Influencer Marketing fungerar genom word-of-mouth som är en metod där information sprids från en person till en annan. Studien avser därför att analysera om företag som jobbar med Influencer Marketing fortfarande använder sig av könsstereotypisk reklam för att marknadsföra sina produkter. En semiotisk analCompanies today choose to abandon traditional marketing methods in favor of new and modern marketing methods. One such method is Influencer Marketing which uses a method called word-of-mouth in which information is spread from person to person. This study is therefore aimed to investigate whether the use of gender stereotypical in advertising still remains despite the more modern marketing methods

The emergence of social media has changed the power relations and the practices of tourism destination marketing by enabling the co-existence of user generated content and destination marketing organisation’s content, as well as the content co-creation among these actors. Due to the visual nature of tourism the image-focused social media platforms are particularly interesting for the tourism field

Mamma sluta kommentera på min Instagram – du förstör min image Denna kvalitativa studie ämnar öka förståelsen för individers identitetsskapande på sociala medier. En individs identitet förhandlas fram och konstrueras i samspel med andra människor. I och med sociala mediers framväxt utvecklas ständigt nya plattformar där individer kan kommunicera med andra och uttrycka sin identitet. Tidigare forsMom stop commenting on my Instagram – you are ruining my image This qualitative study aims to increase the understanding of how individuals construct their identity through social media. An identity is constructed in interaction with other people. With the development of social media new platforms constantly emerge where individuals can communicate with others and express their identities. Previo

Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. The i

Infomail Eng The Social Sciences Student Union at Lund University Samhällsvetarkåren vid Lunds Universitet Samhallsvetaren www.samvetet.org info@samvetet.lu.se CONGRATULATIONS ON THE ACCEPTANCE TO LUND UNIVERSITY! Samhällsvetarkåren is one of nine student unions at Lund University working to secure your rights as a student. We monitor and improve the educations and help you when you have trouble w

https://www.psy.lu.se/en/sites/psy.lu.se.en/files/welcome_letter_from_the_union.pdf - 2025-11-21

Network | Vattenhallen Science Center Skip to main content This site uses cookies to enhance the user experience. By continuing to use the site you agree that cookies are used according to our Cookie Policy (on the website of LTH) . Essential cookies These cookies are necessary for the website to function and cannot be turned off in our systems. These cookies do not store any personally identifiab

https://www.vattenhallen.lu.se/english/school/educationaltraining/network-teachers/ - 2025-11-20

https://www.cec.lu.se/form/register-climbeco-course-xx - 2025-11-19

Från ett nytt perspektiv Influencer marketing beskriver marknadsföringstekniken då företag använder inflytelserika och kända personer för att effektivt sprida ett budskap. Inom influencer marketing verkar de budskapspridande individerna, influencers, på de digitala plattformar som kallas sociala medier, däribland forum som Instagram, Facebook och Snapchat. Inom influencer marketing finns två parte

An investigation by Miljödata AB, the company which supplies the Adato system to Lund University, shows that the group behind the cyberattack on Adato was able to access certain information about all of the University’s employees. Former employees are also affected. Both current and former employees of Lund University are affected, with the latter group including those employed from 2008 onwards.A

https://www.lunduniversity.lu.se/home/information-regarding-cyber-attack-against-miljodata - 2025-11-20

Senior lecturer Contact details Email: burak [dot] tunca [at] fek [dot] lu [dot] se Phone: +462227807Organisation Marketing Service point: 10 WebpageBurak Tuncas profile in Lund University research portal Publications Displaying of publications. Sorted by year, then title. Filter by type AllBook chapterJournal articleReportWorking paper Filter Ett kundperspektiv på varumärkens digitala kompetenser

https://www.lusem.lu.se/burak-tunca - 2025-11-21

Välkomstbrev STORT GRATTIS TILL DIN PLATS PÅ CAMPUS HELSINGBORG! Hoppas Du är redo för den djungel studentlivet kan vara! Allt från krångliga litteraturlistor, beslutsångest kring val av nation/förening (Du kanske till och med behöver få svar på vad en nation är?!) och krig på bostadsmarknaden. Samtidigt som Du ska handskas med allt detta befinner Du dig kanske i en helt ny miljö med helt nya männ

https://www.isk.lu.se/sites/isk.lu.se/files/2022-07/Valkomstbrev-22_Agora.pdf - 2025-11-21

GSTL 3 to 23 January 2022 GSTL is a spatial sound art research project and exhibition that seeks to engage an audience in understanding their perceptual experiences. The listener needs to move in space to understand the different musical compositions placed within a hemisphere of loudspeakers, or the composition stands as chaos. GSTL is not a singular performance of spatial music, but many, where

https://www.iac.lu.se/alma-hede-make-sound-residency - 2025-11-19

VentureLab by Lund University 0 Skip to Content We are moving! Contact Us Open Menu Close Menu We are moving! Contact Us Open Menu Close Menu We are moving! Contact Us We are moving! We are LU Innovation! We're integrating our support for everyone at Lund University.  All activities by LU Innovation, for both students and researchers, are now an integrated part of LU Innovation, and will be commun

https://www.venturelab.lu.se/ - 2025-11-20

The communication unit at Malmö Academy of Music offers strategic and operational support to the managers, teachers and employees in matters concerning communication.  Communication planMalmö Academy of Music has a clear communication plan that describes how the external and internal communication should be conducted. The communication plan is based on the school's six strategic focus areas and st

https://www.mhm.lu.se/internt/reception-0/communication - 2025-11-19

Forskningsfrågor: Hur positioneras och marknadsförs vitt snus i Sverige? Vilka budskap sänder vita snusvarumärken i sin reklam och vilka är dessa budskap riktade till? Syfte: Syftet med studien är att beskriva hur det vita snuset är positionerat och marknadsförs på den svenska marknaden för valda fallföretag samt undersöka vilka budskap de sänder, för att bidra till teorin med insikter om positionResearch question: How is white snus positioned and marketed in Sweden? What messages do white snus brands convey in their advertising, and who are these messages targeted towards? Purpose: The aim of the study is to describe how white snus is positioned and marketed in the Swedish market for selected case companies, as well as to examine the messages they convey, in order to contribute to the the

https://www.becc.lu.se/form/registration-becc-annual-meeting-2022 - 2025-11-19

Today, as anyone could generate content independently, content produced by the Destination Marketing Organisation (DMO) and others co-exist on social media. As such, anyone runs the chance of being a tourism promoter and marketer. Whether this is intentional or not, content generated by the DMOs are not the only thing out there inspiring or influencing tourists' choice of destination, or creat

The field of public diplomacy has become increasingly dependent on the general digitalization in society, and its use of social media platforms as a mean to spread their political message to the general public. Digitalization has made public diplomacy more attainable for the masses, but it has also given states a larger responsibility in which messages they want to convey to the public. This thesi

Graduation Ceremony 2022 We are very happy that so many students want to attend the Faculty of Social Sciences' Graduation Ceremony 2022. However, due to the limited number of seats in Aulan/Universitetshuset we can only guarantee 1 guest per student. Therefore, please indicate below how many guests you are planning to bring so that we can accommodate the wishes of as many students as possible. St

https://www.sam.lu.se/en/form/number-guests - 2025-11-19