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In his book "the Brand Matrix" Mats Urde presents a model that lies in the intersection between strategy, marketing and organization. The subtitle foretells, “Corporate Brand Leadership Starts from the Inside.” “There are nine questions that help you define your brand’s identity. Answer them and you will have a brand with a clear identity core that works as a stepping stone for communicating and t

https://www.lusem.lu.se/article/defining-your-brands-identity-core - 2026-05-21

Exposure to common infections may shape basal immunity and potentially HIV-1 acquisition amongst a high-risk population in Coastal KenyaLynn Fwambah 1 2, Cheryl Andisi 2, Claire Streatfield 3, Rachel Bromell 3, Jonathan Hare 3 4, Joakim Esbjörnsson 5 6, Thumbi Ndung'u 7 8 9 10, Eduard J Sanders 1 6 11, Amin S Hassan # 1 5, Eunice Nduati # 1 2Affiliations1Kenya Medical Research Institute (KEMRI)/We

https://www.virology.lu.se/article/exposure-common-infections-may-shape-basal-immunity-and-potentially-hiv-1-acquisition-amongst-high - 2026-05-21

Numerous studies have suggested that eating a healthy diet may reduce a person’s risk of dementia. A new study from one of MultiPark's research groups, published in Neurology, sheds new light on the impact of having a Mediterranean diet. The Mediterranean diet includes a high intake of vegetables, legumes, fruits, fish and healthy fats such as olive oil, and a low intake of dairy products, meats a

https://www.multipark.lu.se/article/does-mediterranean-diet-really-decrease-your-risk-dementia - 2026-05-21

For her pioneering work in attosecond physics, Anne L’Huillier is one of the three new laureates of the Frontiers of Knowledge Award in basic science, a prize from the BBVA Foundation. The BBVA Foundation Frontiers of Knowledge Award in Basic Sciences goes in this fifteenth edition to Anne L’Huillier (Lund University, Sweden), Paul Corkum (University of Ottawa, Canada) and Ferenc Krausz (Max Planc

https://www.fysik.lu.se/en/article/anne-lhuillier-new-frontiers-knowledge-awardee - 2026-05-21

Biologists Michael Bok and Cecilia Nilsson have been awarded the prestigious ERC Consolidator Grant to further study how not to disrupt animal flight and the evolution of eyesight. Michael Bok, researcher, Lund Vision GroupCan you describe your research?I study the evolution of eyes and visual systems. This new grant attempts to discover how advanced visual abilities like colour and polarisation v

https://www.biology.lu.se/article/lund-university-researchers-awarded-major-eu-grant - 2026-05-21

Erika has both a bachelor's degree and a master's degree from the Department of Informatics at Lund University. She finished her master's degree during spring 2021. Editor's note: This interview is from 2024 and translated from Swedish.Tell us about what you do today!“I work as a Senior Analyst in cyber security at Accenture in Malmö. Since joining the company two years ago, I have worked on sever

https://www.lusem.lu.se/article/erika-hultman-alumna-msc-information-systems-2021 - 2026-05-21

Narcissism, psychopathy and machiavellianism are personality traits that often lead to major social problems in the workplace. Magnus Lindén has researched “the dark triad” – dark personality traits that can nevertheless lead to success and management positions. Illustration: Catrin Jakobsson “People with dark traits often cause major relationship problems in the workplace. It’s arsehole-like beha

https://www.staff.lu.se/article/dark-personalities-how-handle-arsehole-work - 2026-05-21

The lab that will take us closer to the aviation fuel of the future has now opened. The Jet Engine Lab at the Faculty of Engineering (LTH) makes it possible to conduct full-scale studies on how engines are affected by new fuels – knowledge that will become increasingly important when fossil-based aviation fuels are phased out and replaced by more sustainable alternatives. The Jet Engine Lab is at

https://www.fysik.lu.se/en/article/new-dedicated-lab-tomorrows-aviation-fuel - 2026-05-21

This article is over 5 years old, and the information may therefore be outdated. In late October, Lund University arranged a follow-up seminar in Rwanda on children’s rights at school. Some 30 representatives from the school sector in six different countries in West and East Africa participated and presented change projects that they have been working on with professional supervision for almost a

https://www.lunduniversity.lu.se/article/lund-university-helps-strengthen-school-pupils-rights-africa-1 - 2026-05-21

This article is over 5 years old, and the information may therefore be outdated. Extremely acute vision and the ability to rapidly process different visual impressions – these two factors are crucial when a peregrine falcon bears down on its prey at a speed that easily matches that of a Formula 1 racing car: over 350 kilometres per hour. The visual acuity of birds of prey has been studied extensiv

https://www.lunduniversity.lu.se/article/falcons-see-prey-speed-formula-1-car - 2026-05-21

Lund University has completed the first round of recruiting researchers in a drive to strengthen research and IIIEE has the honour to welcome one of the new researchers to our team starting this spring. Lund University has completed its largest international recruitment drive to date, resulting in 45 researchers from leading global universities joining the institution in spring 2026. The initiativ

https://www.iiiee.lu.se/article/lund-university-recruits-international-researchers-haein-cho-will-join-iiiee - 2026-05-21

“It’s 2050. Selma is dead. But before she is buried, she wants to talk to a person from 2021 and show them how, in Malmö, everything is possible. That person is you.” That is the dramatic beginning of a climate soundwalk that gives the listener the opportunity to imagine how Malmö, Sweden, might be affected by climate change over the coming 30 years. The project is a collaboration between research

https://www.lunduniversity.lu.se/article/soundwalk-future-imagines-climate-transition - 2026-05-21

Marta Ramos’ Ph.D project unravels how inflammation and the glymphatic system affect each other in the brain. September 9, she defends her thesis. Here, she explains how you may complement your thesis project with other missions to boost your career. Tell us about your research! The glymphatic system clears waste products away from the brain via the cerebrospinal fluid (CSF). It consists of a peri

https://www.multipark.lu.se/article/inflammation-and-glymphatic-system-phd-interview-marta-ramos - 2026-05-21

This article is over 5 years old, and the information may therefore be outdated. Animal ecologist and pike researcher Anders Nilsson was the first doctor of the Millennium at Lund University. Now, 13 years later, he has just been appointed Professor of Aquatic Ecology. We caught up with him to find out what had happened since our last meeting, and had a long discussion on careers, creativity and t

https://www.staff.lu.se/article/journey-doctor-professor - 2026-05-21

This article is over 5 years old, and the information may therefore be outdated. “It was previously believed that you are stuck with the genes you were born with, regardless if they are favourable or unfavourable. But now it seems that you can affect how your inherited genes manifest themselves”, says diabetes researcher Charlotte Ling. Charlotte Ling. Because all the cells in the body have the sa

https://www.staff.lu.se/article/lifestyle-can-affect-our-genes - 2026-05-21

This article is over 5 years old, and the information may therefore be outdated. The ability to capture the largest possible part of the spectrum of sunlight – with as little material as possible. Physics professor Magnus Borgström is dedicated to finding more efficient ways of utilising solar energy. The ordinary solar cells currently on the market can convert around 15–20 per cent of solar energ

https://www.staff.lu.se/article/hunting-worlds-best-solar-cell - 2026-05-21

A research team at Lund University in Sweden has discovered a mechanism that helps acute myeloid leukemia cells to evade the body’s immune system. By developing an antibody that blocks the mechanism, the researchers could restore the immune system’s ability to kill the cancer cells in laboratory trials and in mice. The discovery is published in Nature Cancer. In brief:Facts about the study: peer-r

https://www.medicine.lu.se/article/new-mechanism-revealed-how-leukemia-cells-trick-immune-system - 2026-05-21

A research team at Lund University in Sweden has discovered a mechanism that helps acute myeloid leukemia cells to evade the body’s immune system. By developing an antibody that blocks the mechanism, the researchers could restore the immune system’s ability to kill the cancer cells in laboratory trials and in mice. The discovery is published in Nature Cancer. In brief:Facts about the study: peer-r

https://www.lunduniversity.lu.se/article/new-mechanism-revealed-how-leukemia-cells-trick-immune-system - 2026-05-21

This article is over 5 years old, and the information may therefore be outdated. Certain dried herbs, such as basil, dill and coriander, can be a sad affair. But this could change. A group of researchers in Food Technology at Lund University in Sweden have discovered that by subjecting basil leaves to electric shock, the dried version both tastes and smells almost as if it were fresh. The explanat

https://www.lunduniversity.lu.se/article/watch-electric-shocks-make-dried-herbs-taste-better - 2026-05-21

This article is over 5 years old, and the information may therefore be outdated. My recent research trip to Amazon, Colombia was a stark reminder that sustainability science is as much about being at the forefront of knowledge as it is about physically visiting man-made frontiers and conflict areas. I think this has to do with the importance to connect with local communities and people and try to

https://www.lucsus.lu.se/article/colombian-amazon-doing-research-complex-environments-torsten-krause - 2026-05-21