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Background: Today, many companies use a cost-based and sometimes competition-based pricing approach. Since academia agrees that value based pricing is superior for creating profit, the problem is not in identifying an ideal pricing strategy, but to understand and facilitate the transformation process towards value-based pricing. Only a limited amount of research has so far been put on understandin
Uppmärksammandet av att organisationer har ett arbetsgivarvarumärke, i kombination med en ökad efterfrågan på högkvalificerad arbetskraft, har lett till uppkomsten av ett flertal best practice-modeller och konsultbyråer som specialiserat sig på att förvalta organisationers rykten som arbetsgivare. Tidiga definitioner av det som kommit att kallas för employer branding beskriver målet med detta att The acknowledgement that organizations have an employer brand, combined with the rising demand of highly qualified workers, has led to countless best practice models and employer brand consulting agencies specializing in managing organizations’ reputation as employers. Early definitions describe employer branding as aimed at both potential and existing employees in order to attract, but also retai
Previous research on hydropower projects impact on people’s socio-economic development has mainly focused on relocated people, immediately after they were relocated, arguing that relocation result in underdevelopment of people´s livelihoods. Henceforth, this research contribute to the literature through including a long-term perspective to highlight immediate and long-term impacts on relocated and
Saab supplies the global market with products, services and solutions ranging from military defense to civil security. One of their many offices is located in Helsingborg where a new product for training air traffic controllers (Saab ATC training solution) is developed. This product offers air traffic control students a realistic 3d environment where they may go through a variety of supervised air
En utgrävning gjordes nyligen i övergången mellan kambrium och ordovicium i alunskifferformationen utanför Södra Sandby i Skåne. Under sökandet efter konodonter i en kalkstensbädd från understa ordovicium upptäcktes mikroskopiska sfäruler 0,1-0,5 mm i diameter. Har dessa ett biologiskt ursprung eller har de bildats genom någon rent kemisk/geologisk process? Då det finns stora likheter med rapporteMicroscopic spherules, 0.1-0.5 mm in diameter, from the lowermost Ordovician Rhabdinopora flabelliforme parabola graptolite Zone of the Alum Shale Formation in Södra Sandby, Scania, southern Sweden, have been investigated. The specimens have been studied by light and scanning electron microscopy in order to assess their affin-ity, taphonomic history, and possible relation to metazoan embryos. Diff
Tourism can be a difficult form of travel to define. In order to make working with tourism easier, the tourism industry often uses criteria and definitions that can limit understandings of tourism. An example is an often-common view in the tourism industry of visiting friends and relative (VFR) as unimportant. The purpose of this thesis is to offer research showing why VFR can be important to the
Nowadays, very few public services could be delivered by only one department or organization. In order to deal with those "wicked" issues, like transportation, housing, environmental protection, food safety or some other problems, collaboration between departments has been a need. Meanwhile, cross-departmental collaboration has been proved to be an important means for governance, which h
This bachelor thesis focuses on individuals’ power and possibility to create a change in society through activism. This thesis is based on focus group interviews with global environmental and justice activists. The conversations addressed topics such as activ-ism, citizenship and global justice. To define the thesis the concept of activism will be narrowed down to global environmental and justice
This research explored the relationship between new knowledge and increased awareness towards action and considered how the women participating in the ACCESS program in Netrakona in Bangladesh were acting upon their newly gained knowledge in terms of social and institutional change. Qualitative methods were used to capture the discursive change in the micro settings among the participants. In orde
A reliable electricity sector is imperative for the development and competitiveness of Costa Rica. During the last decade, electricity demand has been growing faster than the expansion of the power network, and the demand side efforts have been almost inexistent. Therefore, since 2007 the electricity sector of Costa Rica is in a vulnerable position. In fact, for 2014 energy shortages have been ant
Springing from the relatively newco-creation paradigm, this article is based on the fact that consumers have asignificant influence on the brand building process. However consumers cannotbe understood as a sound and compact group of buyers with homogeneous values. Insteadvarious societal developments, and in particular the emergence of consumertribes, support the existence of a multiplicity of con
Springing from the relatively newco-creation paradigm, this article is based on the fact that consumers have asignificant influence on the brand building process. However consumers cannotbe understood as a sound and compact group of buyers with homogeneous values. Insteadvarious societal developments, and in particular the emergence of consumertribes, support the existence of a multiplicity of con
This master thesis aims at deepening the understanding of actors interacting with competitors from the same business field within the tourism sector. Special attention is paid to small and medium sized enterprises. In order to increase the knowledge of the phenomenon the German network forum anders reisen consisting of small and medium sized tour operators has been used as the case to conduct empi
Purpose: The purpose of the thesis is to investigate how organizations should be designed in order to work in the best possible way in China. Method: A theoretical background has been studied. The background covered mainly cultural studies, where a comparison between Sweden and China was made, and also design parameters for an organization. An empirical study took place in Shanghai, China, where m
China’s cities are currently facing immense challenges due to the vast rural-urban migration that has been triggered by the country’s market-transition. The country’s rapid, top-down implemented, urban (re)developments have answered the call to a certain extent. However, the startling pace and scale of the projects has caused concerns internationally about the sustainability of its urban planning
The people of northern Uganda has for decades been entangled in a conflict between, on the one hand, crude government forces and, on the other hand, the brutal rebel organization the Lord’s Resistance Army led by the ruthless Joseph Kony. In 2003 the Ugandan government referred the situation to the International Criminal Court with the official stance that their intention was to, through capturing
This study sought to evaluate the historical impact of changes to an ordering page of an online travel agency on its conversion rates. Data gathered from the website over a year, detailing aspects such as travel dates, prices, itineraries, number of passengers, travel time, and carriers, was analyzed. External data sources were also included, with the dataset covering 12 changes to the website'
Purpose: To examine how core values can be concretely transformed in the physical stores in order to help with the creation of favorable brand associations and the shaping of the brand image. Methodology: The paper combines both primary and secondary data, with a specific focus on two brands as case studies: Lush and Kiehl's. Primary data was collected through a questionnaire that includes bo
The European Food Safety Authority (EFSA) är en EU myndighet med uppdrag att göra riskbedömningar för att stödja arbete med att upprätthålla livsmedelssäkerhet i EU. I denna studie undersöks hur EFSA kommunicerar osäkerhet i slutsatser från några av deras vetenskapliga bedömningar och om de följer den rekommenderade guiden som antogs av EFSA 2019 för kommunikation av osäkerhet. I studien har 15 stThe European Food Safety Authority (EFSA) is an EU agency, providing scientific advice and standards surrounding risk assessment in order to maintain food safety in Europe. The aim of this study was to investigate how EFSA communicates uncertainty in conditions of their assessment and if the recommended guidelines by EFSA 2019 is fulfilled. 15 Randomly picked scientific articles produced during th
