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Branding Sweden - a comparative study of the national identity, the nation brand identity and the nation brand image

When discussing nation branding, there are three perspectives that correlate with each other: National Identity, Nation Brand Identity and Nation Brand Image. This thesis explores the nation branding of Sweden, and describe the three perspectives with a focus on Sweden. When comparing how the perspectives are comported with each other, there is the possibility of gaps existing when one perspective

Downloading and filesharing through Peer-to-peer networks: the copyright versus the free access to the cultural products

The “peer to peer” (P2P) is a technology of downloading and filesharing between online - Internet - users by the mean of specified software. Since June 1999, the Napster software has made the happiness of millions of individuals who used it to obtain and share free audio files Mp3. Rapidly, the major recording companies have prosecuted the Napster Company and managed to force it to close down. The

The Significance of Labels to the Concerned Generation - A Qualitative Study about Generation Y towards the Fair Trade Label and Ecological Labels

Thesis purpose: The purpose of the master thesis is to examine what affects Generation Y’s values, attitudes and beliefs towards the fair trade label and ecological quality labels. The purpose is also to investigate how these two quality labels are received by Generation Y, in order to delve deeper into the relationship between the labels. This research will contribute with new insights about Gene

THE GOOD, THE BAD, AND THE RHETOR Rhetoric in Management Guru Literature

ABSTRACT Title: The Good, the Bad and the Rhetor Rhetoric in Management Guru Literature Date of Seminar: June 2nd 2009 Course: BUSM 18 D level – Degree Project in Managing People, Knowledge and Change Authors: Louise Nass, Nichola Jones and Vesna Mirkoska Supervisor: Dr. Peter Svensson Keywords: Management gurus, rhetoric, ethos, pathos, logos, binary, analog, ambiguity tolerance, decision making,

The changing structure and tree composition in the traditionally grazed forests in the parish of Stenbrohult, southern Sweden

The formerly grazed forest (utmark) was the dominant land use on most farms in southern Sweden until about 100 years ago. Here I describe the changed structure and tree species composition over time of the utmark on three farms owned by the church in the central part of Stenbrohult. In this area Carl Linnaeus spent his first 20 summers until 1728. The study is based on old forest management plans,

Developing integrated downstream processes for next-generation biologics

Manufacturing of biopharmaceuticals is a costly and time consuming process due to its inherent complexity and variability. The downstream process is the most expensive part and it involves multiple non-trivial steps. Continuous integrated manufacturing is a new concept that is encouraged by authorities. The advantages include uninterrupted operation, automation, consistent product quality, lower r