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Summary Title Are older consumers of interest for the Swedish Apparel market? A study of older consumers’ attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the

Resultatet av studien visar att det finns komparativa skillnader på tre olika nivåer. (1) På den nationella nivån framhålls den för arbetstagaren extensiva svenska arbetsrätten och den generösa sjukförsäkringen som potentiella orsaker till att sjukfrånvaron är högre i Sverige än i Danmark. (2) På den organisatoriska nivån konkluderas att de svenska organisationerna har starkare tonvikt på hälsa oc

Marketing research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. Given the potential practical and theoretical contributions in study

The purpose of this essay was to study how school welfare officers cooperate with other school staff, regarding children in vulnerable positions, and how the school staff apply their obligation to report to the social services if they have concerns regarding children at risk, according to the law of social service, SoL. We have especially focused on questions concerning cooperation, both between

I min uppsats vill jag undersöka vad det är som gör att man återvänder till arbetslivet. Jag har intervjuat fem kvinnor med diagnosen utbrändhet och de har alla varit långtidssjukskrivna, men har idag återvänt delvis eller helt. Dessa kvinnor är samtliga socialarbetare i 46-60 års ålder. Jag har även intervjuat medaktörer i kvinnornas sjukskrivningsprocess för att se hur de tänker och vad de kan g

This thesis applies a discourse theoretical approach in order to examine in what ways and with what possible meanings the library at KVINFO participates in the overall gender discourse in society. This means that our reading takes place at a metatheoretical level, focussing on the library as a constructor of meaning in relation to society's gender discourse. Besides the actual reading, the t

According to several surveys, womens´ mental illness is increasing. Today the mental illness is the reason why a third of women are sick listed. Furthermore, these surveys also show an increase in the use of pharmaceuticals. For an example, has the use of antidepressant drugs multiplied by six times for the last 20 years. The aim of this paper is to examine experiences of womens´ mental illness a

Den 11 september 2001 innebar början på en stor förändring i amerikansk inrikes och utrikespolitik. I kriget mot terrorismen har en omfattande diskriminering skett av icke-amerikanska medborgare både inom landets gränser såväl som utanför. För att rättfärdiga detta för sitt eget folk samt det internationella samfundet har man i politiken och retoriken skapat bilden av "den andre" som ett

The aim of this study about post-conflict economic, social and political reintegration of ex-combatants is to understand how such a process should be prepared for in order to help as many traumatized and sometimes destructive or disabled soldiers as possible to re-establish themselves as functioning civilians as well as preparing communities for their return. In order to do this I have focused on

The purpose of this study was to examine the nursing auxiliaries’ experiences before, during and after the implementation of Alsterbromodellen. The implementation of Alsterbromodellen meant that home care staff and residential care staff got consolidated and performed the same tasks. More specifically the aim was to find out how Alsterbromodellen has made an impact on the nursing auxiliaries’ work

The aim of the study was that in the light of societies individualization, examine foster parents and social workers perspective on family life and parenthood in the foster care. The method of the study was qualitative with semi-structured interviews. Three foster home and four social workers were interviewed. The questions that were asked were mostly about familiy life, parenthood, caring, gender

The Swedish district heating market is becoming increasingly saturated, whilst the UK heat market is about to run into copious turmoil due to the faltering and decreasing levels of natural gas available. Swedish companies are looking to enter new market segments, and there seems to be something stirring under the surface in terms of district heating in the UK. The development of district heating i

The number of companies that are discovering the benefits of having a process-oriented mindset is continually increasing. But moving from having a strict functional-oriented mindset to becoming more process-oriented does not happen over night. The road of transformation is long and many challenges are faced on the way. This thesis focuses on the question of how companies should approach a transfor

Denna rapport har som uppgift att gå igenom hur den nya krypterings och komprimeringsalgoritmen SCAM har utvecklats. Kryptering och komprimering är två vanliga begrepp inom datateknik och det finns många olika typer av algoritmer inom båda områdena. Rapporten går igenom en möjlig kombination av dessa två begrepp till en enda algoritm. Under projektets gång så har två nya algoritmer utvecklats, en

The purpose of this study was to examine the work of clinical social workers. More specifically our aim was to perceive the knowledge and competence of clinical social workers using their own description of their work. The main questions that we address in this thesis are: How do the clinical social workers describe their knowledge and competence? What are the opinions of clinical social workers o

The idea of integration has varied during different periods of time. The purpose with this study was to examine the meaning of integration in a specific “integration project”. How are the ambitions put into practice in a specific project? How is “good” integration defined? How is the education for the participants of the project organized in order to lead to the goal: to earn one’s living. These q

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Successful brand extension, niche marketing and maintenance of strong customer relations have been among popular issues for academic research over the last years. But the remarkable thing is that few studies have examined brand extensions in specialized niche players. This thesis seeks to analyze highly specialized niche market companies' abilities to expand their product portfolio moving away

This study aims to analyse the brand identity of sporting cities using existing sponsorship and city branding theory. A comparative case study was conducted between Melbourne, Australia (identified as the benchmark sporting city) and Malmö, Sweden (an emerging sporting city). Within the sponsorship realm, the theories of image transfer, corporate branding, congruence and sponsorship-linked marketi