Ll smmv24 eng vt20 200129
LL_SMMV24_eng_VT20_200129 Reading list Retail Marketing: Theoretical perspective and Concepts (SMMV24), 7,5 hp. The reading list was approved by the Board of the Department of Service Management and Service Studies 2020-01-29. The reading list is valid from 2020-02-01. Arvidsson, Adam & Caliandro, Alessandro. (2015). Brand public. Journal of Consumer Research, 42(5), pp. 727-748. Doi.org/10.1093/j
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/ll_smmv24_eng_vt20_200129.pdf - 2026-01-12
