Digital Traces Representing Online Consumer Practices : A Methodological Guidance for Exploratory Retailing Research
Digital traces representing online consumer practices: A methodologicalguidance for exploratory retailing researchPatrik Stoopendahl11 Stockholm School of Economics Institute for Research (SIR)Extended abstractDigital devices, such as the smartphone, enable an array of tasks in consumers’ daily lives; searching forproducts, soliciting advice from friends, interacting with communities or retailers,
