I shop therefore I am a feminist : A semiotic and critical study of an advertising image from Monki
The aim of this study is to explore and understand how feminism or something that resembles feminism could be portrayed visually and verbally. In order to shed light on this question, an advertising image by the clothing company Monki promulgated in 2016, is analyzed through a set of different theories, and compared to an art piece by the conceptual artist Barbara Kruger. The study demonstrates, w
