Donating to charity not only about sympathy
In the run-up to Christmas, a lot of us consider donating to charities. But what motivates us to actually follow through? Too much focus on encouraging sympathy in potential charity donors can actually have the opposite effect, according to new research from Lund University in Sweden. Our willingness to help others is controlled as much by our head and moral compass - as by the heart. This has bee
https://www.lunduniversity.lu.se/article/donating-charity-not-only-about-sympathy - 2025-10-07