Status most important to food shoppers
Consumers may say they look for high quality when they choose groceries at the supermarket - or that they would be willing to pay more for eco-friendly, locally sourced food products. However, what really drives our choices is the status of a product, according to new research from Lund University in Sweden. "Consumers can't gauge what high quality is without the status of a brand guiding them
https://www.lunduniversity.lu.se/article/status-most-important-food-shoppers - 2025-09-29