Augmented reality and virtual reality applications in tourism and place branding: Opportunities and challenges.
This presentation explores the potential benefits of Augmented Reality (AR) and Virtual Reality (VR) applications for promoting tourism and place branding.The presentation is framed within the context of place branding – which refers to the process of creating and managing a place’s image to attract tourists, investors, and residents (Moilanen & Rainisto, 2009) – and also draws upon experienti
