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The evolution of product placement

How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence

And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image

Augmented and virtual reality in the brand building process - a multiple case study approach

Creativity: Missing Element in Brand Heritage

Crowdfunding’s Effect on Brand Identity

Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy

From Clicks to Bricks – The Impact on Brand Resonance

How Brand Communities Have the Power to Energise Sports Brands: An investigation into loyalty behaviour

How is storytelling used to strengthen a brand?

Influencer marketing and the effect on brand personality and brand perception

KEY SUCCESS FACTORS FOR LUXURY BRANDS STRETCHING INTO ATHLEISURE

Provocative advertising and its effect on brand image - A comparison between two industries

The evolution of the brand backstage phenomenon and its impact on brands and consumer behavior

The Match of Identities: A study on how brands can stay true to themselves

Unbranded Luxury - Recreating Exclusivity

When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity

Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike

Social Vulnerability Indices and a Sub-municipal Index for Sweden

The goal of risk and vulnerability research is to reduce the harm done by disasters. A disaster is a combination of a natural hazard and a vulnerable society. Understanding vulnerability is vital to reduce disaster risk, or the potential of losses in property or life. Vulnerability is often divided into a technical, relating to buildings, infrastructure, and so forth, and a social which concerns t

Import penetration from China and its effect on manufacturing employment in the OECD countries

China has ever since the 1990s emerged as a manufacturing superpower, following its liberalized trade reforms and its entrance to the World Trade Organization. This has caused China to expand their exports substantially, in particular to the OECD countries. This has lead to an increasing debate on whether, or to what extent, increasing manufacturing exports from China to the OECD countries has con