Enligt kulturteoretikern Douglas Holt är ett varumärke summan av de narrativa berättelserna om ett varumärke. På senare tid har företags brand managers i allt större utsträckning börjat använda influencer marketing för att påverka dessa narrativ för att öka varumärkets brand equity. Denna studie undersöker hur olika narrativ som hör samman med ett varumärke konkurrerar om att vara det dominerande According to cultural theorist Douglas Holt is a brand the sum of the narratives surrounding the brand. Recently, brand managers are increasingly using influencer marketing to affect these narratives in order to enhance brand equity. This study investigates how different narratives associated with a brand compete for being the dominant narrative. The study does this by analyzing the phenomenon of

Representationskompetensen hos den verkställande direktören i svenska aktiebolag regleras genom 8 kap. 36 § ABL och därigenom rekvisitet ”löpande förvaltning” i 8 kap. 29 § ABL. Vad denna löpande förvaltning omfattar är dock inte helt tydligt och kan variera kraftigt mellan olika typer av bolag och situationer. Detta kan skapa såväl praktiska som juridiska problem för både bolag och den verkställaThe legal capacity for Chief Executive Officers (CEO) in Swedish corporations is regulated through the legal condition “everyday operations” in Chapter 8, 36 § of the Swedish Companies Act of 2005. What is meant with “everyday operations” is not completely clear and can vary massively between different kinds of companies and situations. This may cause problems from both a practical and a jurisdict

This thesis aims to investigate the advantages and limitations of the lean startup method. Eric Ries published the book The Lean Startup in 2011 and it quickly became popular among entrepreneurs and business developers. However, there is little research on the lean startup method as of today, which has inspired the authors of this thesis to investigate the significance and application of the metho

Uppsatsen tar utgångspunkt i en pågående diskussion kring postsanningsbegreppet och fokuserar på hur det samhällsvetenskapliga forskningsfältet empiriskt och teoretiskt belägger hur vi befinner oss i ett postsanningssamhälle. Studiens syfte är att utifrån en kritisk textanalys analysera det akademiska samtalet om postsanningsbegreppets bakomliggande mekanismer, sanningsanspråk och empiriska belägg

Denna studie syftar till att undersöka hur det politiskt korrekta talet kan främja ett beteende av självcensur, med utgångspunkt i exempel hämtade från nordamerikanska universitet, samt hur det kan påverka samhället och den enskilda individen. Insamlad empiri består av mediala händelser som belyser påföljder vid misslyckande av att förhålla sig politiskt korrekt. För att uppnå syftet med studien hThis study aims to examine how the politically correct speech can promote self-censorship and how it affects society and individuals, based on examples from North American universities. The empirical data consists of medial events that highlight sanctions in case of failure to remain politically correct. To achieve the aim of the study, a critical-theoretical discourse analysis has been done based

The heroon in Kalydon has been under investigation several times with different intentions: to date the building, to find the relative chronology between peristyle and tomb, and to study the sculptural programme. The building was interpreted by the excavators to suit the functions of cultic feasting and celebration related to the hero, but the actual function of the various rooms has been question

The aim of this study is to illuminate ideologies and discourses in the ongoing political discussion about forced marriage in Sweden. The aim is also to explore the consequences of these ideologies and discourses in terms of women´s subject positions and acting spaces. By examining 46 non-government bills regarding forced marriage three ideologies were distinguished in the material; women are bein

Vi lever i en informationsekonomi där varje företag är beroende av informationstillgångar. Detta innebär att informationssäkerhet måste utvecklas för att skydda känsliga tillgångar. Ett av de största hoten för lyckad informationssäkerhet inom en organisation är de felaktiga åtgär- der och beteende hos de anställda när de hanterar information. Myndigheten för Samhälls- skydd och Beredskap genomförd

The number of cross-border Mergers and Acquisitions involving an emerging economy as either acquirer or target is steadily increasing. Cultural and institutional distance thereby are important issues for cross-border M&A value creation, since countries involved in the deal can be very different in terms of their cultural embedding (norms, values, beliefs) and/or their institutional domain (for

In this paper I use a procedure for selecting, combining and forecasting VAR models in order to improve the prediction of Swedish inflation. Three simple average combinations are evaluated with a number of tools. I conclude that a simple combination strategy improve the forecast ability and reduce the root mean square errors. The performance is an improvement over both a simple benchmark and a pre

There have been many studies made which measure the effects of trade facilitation on trade flows, and it is has been established that there are large gains from improving inefficient and cumbersome trade procedures that act as a barrier to trade. Still there are differences between countries and their level of trade facilitation. With a framework defining resources indicator and protectionist indi

Vid de flesta processer som innefattar insamlande av data kan det ibland uppstå problem som gör att all data inte samlas in korrekt. När detta händer uppstår det tomma platser i datan där värden saknas. Det finns många sätt att hantera dessa tomma platser och i många fall kan man bortse från dem. Om ett komplett dataset behövs för analys kan så kallade imputationsmetoder användas för att fylla i dImputation of data is the process of filling in missing values in an incomplete data set. Missing data is a common problem in many fields, not least in clinical research. This report aims to evaluate different methods for imputing missing data in health records of dialysis patients. The imputed data will, in a related project, be used to predict hospitalizations of dialysis patients. The hope is t

Development towards a connected world where anything can talk to anything is ongoing. Calvin is a research project at Ericsson that simplifies the development of peer-to-peer applications for the Internet of Things. Calvin is created in order to let the developer of an application for the Internet of Things focus on the implementation instead of having to worry about underlying protocols, hardware

The United States is the only OECD country to not provide universal health coverage to its citizens. While majority of the population is able to obtain insurance through employer-sponsored plans, many low-income adults fall victim to the ‘coverage gap’ – earning too much to qualify for state-funded social programs, in jobs that fail to provide a viable alternative. The central aim of the Affordabl

Previous studies have proven that stress factors linked to academic achievement is the main cause of stress in the life of a student. However other reports have indicated that other factors concerning casual sexual behaviors and attitudes may have a negative effect on the well-being of students. Questionnaires were handed out to 227 students at Lund University, 83 men and 143 women, to investigate

Bakgrund: Vi upplever att de tongivande forskarna inom den nordiska tjänsteforskningen är alltför konceptuella i sina slutsatser, då de sällan tar hänsyn till vad som djupgående krävs i kontexten inom olika verksamhetsområden. Då framgångsrika tjänsteverksamheter inte enbart är individanpassade, utan även situationsanpassade, finner vi att de förutsättningar som specifikt människonära tjänsteverks

This report presents a mathematical kinetic model describing the recovery of metal ions as metal sulfides, using sulfate reducing bacteria (SRB). Metal recovery from industrial waste is a potential beneficial and unused source of metals. The developed kinetic model is implemented and simulated in the computer programs MATLAB R2014b and Aspen Plus V8.8. The MATLAB simulation is performed on the bio

The building sector is the greatest single contributor to anthropogenic greenhouse gas emissions. A change in the patterns of building practices has the potential to contribute to mitigate the sector’s CO 2 emissions. Contemporary governance mechanisms see Non-Governmental actors take a considerable proportion of the action with market mechanisms. Building Councils as multi-stakeholder, non-state

This study analyses the effect of an exogenous increase in Chinese imports on political views in 9 EU countries over the period 2000-2009 by exploiting initial regional variation in industry specialization of labour markets. The labour market data is combined with data on industry specific Chinese imports to create a measurement of region-specific exposure to import penetration. To avoid endogenei

Denna avhandlingen presenterar en experimental studie till ett materietillstånd som existerade under de först mikrosekunderna efter Big Bang. Detta tillstånd kallas för Kvark-Gluon-Plasma och har lyckats bli återskapat i laboratorier genom att kollidera tunga atomkärnor med varandra. En sådan kollision uppnås genom att använda den stora partikelacceleratorer Large Hadron Collider (LHC) vid CERN soInn ultra-relativistic heavy-ion collisions, QCD matter undergoes a phase transition to a strongly interacting Quark Gluon Plasma (QGP) where quarks and gluons are deconfined. The expansion of this plasma is well described by ideal hydrodynamics, suggesting that it behaves like a perfect, reversible, liquid. The particles emerging from the expansion are then highly correlated, showing collective b