Decarbonizing Automotive Supply Chains: Willingness to Pay for Green Steel (H2-DRI-EAF) - An Analysis of Green Premiums in the North American Automotive Industry
As decarbonization pressures increase for energy-intensive processing industries, understanding demand side readiness is essential in order to scale up breakthrough technologies. This thesis investigates the willingness to pay (WTP) for green steel in the North American automotive industry, with a focus on steel produced by the H2-DRI-EAF route, where hydrogen is produced from renewable electricit