Vilka strategier använder Nike sig av för att skapa identifikation i sin reklam på Instagram?
This essay examines how Nike uses narrative strategies in its commercials on Instagram to create identification with the recipient. The aim is to analyze how the visual, verbal and emotional interaction in the films contributes to building engaging stories that arouse emotional recognition and convey the brand's values. The study is based on Sonja Foss's model for narrative analysis, which
