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Vilka strategier använder Nike sig av för att skapa identifikation i sin reklam på Instagram?

This essay examines how Nike uses narrative strategies in its commercials on Instagram to create identification with the recipient. The aim is to analyze how the visual, verbal and emotional interaction in the films contributes to building engaging stories that arouse emotional recognition and convey the brand's values. The study is based on Sonja Foss's model for narrative analysis, which

What hinders the transition towards a bio-based construction sector? A global innovation system perspective on its value chain

The construction sector is heavily polluting and an actual threat to the natural environment, therefore its transition towards becoming bio-based is imperative. This transition is currently unfolding and it is driven in particular by innovation activities taking place along the sector's value chain. In the upstream segment, bio-based materials are being improved, while novel building techniques in

It takes two to tango without O2: Metabolic interactions between breviate protists and bacteria in anoxia

Breviates are anaerobic protists and among the closest unicellular relatives of animals and fungi, yet their ecology and metabolism remain poorly understood. In this thesis, I investigated the distribution, metabolic potential, and bacterial interactions of breviates in low-oxygen environments. Breviates rely on bacteria both as a food source and potentially as metabolic partners. Breviates are pr

Generative Artificial Intelligence and Cybersecurity Risks : Implications for Healthcare Security Based on Real-life Incidents

Background: The potential of generative artificial intelligence (genAI) tools, such as ChatGPT, is being increasingly explored in healthcare settings. However, the same tools also introduce significant cybersecurity risks that could compromise patient safety, data integrity, and institutional trust. This study aimed to examine real-world security breaches involving genAI and extrapolate their pote

An action plan : The Swedish healthcare pathway for adults with chronic pain

Objectives ‒ Chronic pain is a major global public-health issue. In Sweden, 20% adults report moderate to severe chronic pain, with 7% continuously seeking healthcare. Shortcomings in treatment, accessibility, and knowledge in healthcare for chronic pain have previously been reported. A generic treatment structure from primary to specialized care and rehabilitation was missing. This study aims to

A high mutual inclination system around KOI-134 revealed by transit timing variations

Few planetary systems have measured mutual inclinations, and even fewer are found to be non-coplanar. Observing the gravitational interactions between exoplanets is an effective tool to detect non-transiting companions to transiting planets. Evidence of these interactions can manifest in the light curve through transit timing variations (TTVs) and transit duration variations (TDVs). Here, through

Road Safety Culture and the Safe System : Comparing Beliefs and Behaviours in African and European Countries

The study compares national road safety culture (RSC) in three European countries—Norway, Sweden, and the Netherlands—which are widely recognized as leaders in Safe System implementation and have maintained the world’s best road safety records for several years, with three African countries with poorer road safety records—Ghana, Tanzania, Zambia. The primary focus is on continental-level compariso

Accelerating biomedical discoveries in brain health through transformative neuropathology of aging and neurodegeneration

Transformative neuropathology is redefining human brain research by integrating foundational descriptive pathology with advanced methodologies. These approaches, spanning multi-omics studies and machine learning applications, will drive discovery for the identification of biomarkers, therapeutic targets, and complex disease patterns through comprehensive analyses of postmortem human brain tissue.

Triaxial deformation of odd-A Xe and Ba nuclides

The properties of odd-A Xe and Ba nuclides have been compared with calculations based on the Triaxial Rotor plus Particle model. The excitation energies of negative parity states and particularly the signature splitting of yrast states can be reproduced only by assuming triaxial deformation. While the energies of positive parity states are little sensitive to γ, B(E2; 7 21+ → 3 21+) allowed a dete

I Europas mitt och förintelseminnets centrum : Auschwitz 1270–2025

I artikeln avhandlas historien om hur lägren i Auschwitz var av stor betydelse från 1942 till avvecklandet i januari 1945 för the det fortsatta massmördandet, för att fängsla politiska motståndare och andra som nazisterna riktade bannstrålen mot och för att hysa slavarbetskraft för fabriker av betydelse för den tyska krigsinsatsen. En annan aspekt är den likaledes centrala betydelse som Auschwitz

The Difficult Art of Learning from the Holocaust

Såväl sambanden mellan då, nu och sedan som frågan om hur historievetenskap (the historical past) kan samverka eller ibland ersättas av andra slags historieproduktion och -förmedling (the practical past) är viktiga komponenter i denna artikel. Den grundläggande frågan är om – och i så fall hur – vi kan lära av den i flera avseenden atypiska och mångfasetterade förintelsen. En utgångspunkt är att dBoth the connections between then, present and then and the question of how scholarly history (the historical past) can interact or sometimes be replaced by other forms of historical production and dissemination (the practical past) are important components. The fundamental question is whether – and if so, how – we can learn from the atypical and multifaceted Holocaust in many respects. A starting

Rotational structures in Sn106 : A new form of band termination?

Two weakly populated rotational bands have been established in Sn106 from the Fe54 (58Ni,2p) reaction at 243 MeV. One of the bands shows evidence of termination. The result is consistent with cranked Nilsson model calculations, which predict band terminations with a smooth and gradual shape change from a prolate collective to an oblate noncollective structure.