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Influencern - ett varumärke och en kanal för marknadsföring - En undersökning av det personliga varumärket och marknadsföring på sociala medier

Influencers i sig själva utgör personliga varumärken, inbegripet personnamn, image, koncept på sociala medier, utseende m.m. Vidare innebär yrket ofta att influencers mot ersättning marknadsför näringsidkares produkter eller tjänster på sina sociala medier. Näringsidkare använder sig således av influencers varumärke samt den redan etablerade relationen som finns mellan influencers och deras följarInfluencers as individuals can be viewed as personal trademarks, which includes name, image, layout on social media, appearance etc. Furthermore, the profession often includes that influencers for remuneration markets companies’ products or services on their social media channels. By doing so, the companies utilize the already established relationship between the influencer and his/her followers.

E-commerce Related Last Mile Logistics

E-commerce activities have been growing rapidly throughout the past decade, leading to a growth just as dominant in last mile logistics and urban freight transport as well. Different factors create these deliveries highly inefficient, expensive, and polluting. This led to the generation of major problems that became more dominant in urban areas. Such problems created in cities contributed to highe

Skattemässiga avdrag för kostnader som inte självklart är en del av verksamheten – Med fokus på HFD:s hantering av sponsring och klimatkompensation

Denna uppsats behandlar den förhållandevis oklara skatterättsliga regleringen av näringsverksamheters avdrag för sponsrings- och klimatkompensationsutgifter. Oklarheterna kan antas påverka skattskyldigas incitament för att ge sådana bidrag och därmed motverka uppfyllandet av Sveriges klimatmål. Uppsatsen utreder också hur HFD har gått och ska gå till väga vid sin tolkning och tillämpning av regler

Coastal Response to Sea Level Rise in Ystad Municipality

Den ökade erosionen till följd av havsnivåhöjningen, orsakad av klimatförändringarna, som läggs på den redan förekommande erosionen kommer få stora konsekvenser. Mark kommer att försvinna där det i dagsläget finns bostäder, vägar, järnvägar, hem för djur- och växtliv, osv. Dessutom leder erosionen till att mark som idag finns tillgänglig för nybyggen i kustnära områden inte längre kommer att exist

Penningtvätten och konsumenten - En studie om två lagar i konflikt och dess inverkan på arbetet mot penningtvätt och finansiering av terrorism

Penningtvätt och finansiering av terrorism är ett globalt problem, och varje år slussas enorma summor genom det finansiella systemet. En rad åtgärder, främst genom mellanstatligt samarbete, har vidtagits i syfte att motverka brottsligheten. Samarbetet har utmynnat i ett EU-direktiv som för svenskt vidkommande genomförts genom lag om åtgärder mot penningtvätt och finansiering av terrorism (2017:630

Evaluating the suitability of carbon source from fermentation of primary filter sludge for biological nutrient removal

Traditionell biologisk näringsavskiljning inom avloppsvattenrening, såsom denitrifikation och biologisk fosforavskiljning (EBPR), kräver tillgång på lättnedbrytbart kol för att bra reningsgrad ska uppnås. Dock är en stor andel av kolet i det inkommande avloppsvattnet partikulärt och måste hydrolyseras innan det blir tillgängligt för bakterierna i den biologiska reningen. Flera studier har studeratTraditional biological nutrient removal (BNR) processes in wastewater treatment require access to easily biodegradable carbon in order to achieve sufficient removal. However, a lot of the carbon in the influent wastewater is not directly available for BNR bacteria but need to undergo hydrolysis first. Several studies have investigated the possibility to produce an internal carbon source from the g

The Body as a Trend

The purpose of this study has been to understand how brands construct female body trends through the use of marketing representations over time. It was considered of relevance to analyze these social constructions as female consumers have been portrayed as well as objectified and exploited over the years in different industries. Ultimately, the effects of these social constructions which convey s

Scenariohantering med parametrisk design i planeringsprocessen

I takt med en ökande befolkningsmängd och den pågående digitaliseringsprocessen, finns det ett behov av en effektiv planeringsprocess. I Sverige finns det både nationella och internationella mål som berör detta. Detaljplaner är ett viktigt verktyg för att reglera planeringsprocessen. Vid nybyggnationer och förtätningar av städer krävs det att analyser utförs för att säkerställa att krav på buller,

3D geospatial data requirements for simulating noise using the Nord2000 model: Case study of the impact of building façade types and roof configurations on simulated traffic noise levels

The European Union implements the Environmental Noise Directive (END), which offers a framework for evaluating and assessing environmental noise. All EU members are required to create strategic noise maps to inform the public about noise pollution and its effects. This study followed these directives and guidelines to collect the required data and employed the NORD2000 model to simulate traffic no

Implementering av ISO 9001 och ISO 14001 i små och medelstora företag i byggsektorn

Titel: Implementering av ISO 9001 och ISO 14001 i små och medelstora företag inom byggsektorn Författare: Karl Eklund, IBYA20 Alexander Lindbäck, IBYA20 Handledare: Anne Landin, Institution för byggvetenskaper avd. byggproduktion, Lunds Tekniska Högskola Examinator: Urban Persson, Institution för byggvetenskaper avd. byggproduktion, Lunds Tekniska Högskola Syfte: Syftet med studien är att öka Title: Implementation of ISO 9001 and ISO 14001 in small and medium-sized companies in the construction sector Authors: Karl Eklund, IBYA20 Alexander Lindbäck, IBYA20 Supervisor: Anne Landin, Department of building sciences dept. Construction production, Lund University of Technology Examiner: Urban Persson, Department of building sciences dept. Construction production, Lund University of Techn

Noggrannhet av RTK-GPS-positionering av enskilda frön vid precisionssådd

Enligt EU-direktiv måste fler tekniska lösningar introduceras i lantbruket med bakgrund till de ökande miljökrav och ekonomiska påtryckningar i världen. Som svar på detta har redan tekniskt styrda radrensare och styrd besprutning börjat etableras på marknaden. Till skillnad från individuella plantvårdssystem som kamerastyrda radhackor, kan GPS-styrda system identifiera fröpositioner innan uppkomstWith higher demands on farmers to reduce the usage of fertilizers and pes ti cides because of their negative environmental impact, as well as the rising prices of resources required for agriculture, precision agriculture has become a big focus in today’s agriculture research. Individual plant care systems are a big part of precision agriculture, and accurate information about the po si tions of in

The Role of Vegetation-Climate Feedbacks in Regional Earth System Dynamics

The hypothesis of this thesis is that climate models should take structural vegetation changes that operate on interannual to centennial time scales into account in order to simulate climate change in a more realistic manner. To evaluate this hypothesis, a regional Earth System Model (ESM) has been developed, validated and applied over Europe. The model has enabled the identification of a number o

Consumption of Fish and Long-chain n-3 Polyunsaturated Fatty Acids Is Associated With Reduced Risk of Colorectal Cancer in a Large European Cohort

Background & Aims: There is an unclear association between intake of fish and long-chain n-3 polyunsaturated fatty acids (n-3 LC-PUFAs) and colorectal cancer (CRC). We examined the association between fish consumption, dietary and circulating levels of n-3 LC-PUFAs, and ratio of n-6:n-3 LC-PUFA with CRC using data from the European Prospective Investigation into Cancer and Nutrition (EPIC) coh

Familial Urinary Bladder Cancer with Other Cancers

Background: Family risks for urinary tract cancers (excluding kidney cancers) are known, but less is known about whether rare urinary tract cancer subtypes are also familial and if urinary tract cancers share familial risk for other (discordant) cancers. Objective: To investigate the impact of family history on urinary tract cancers (International Classification of Diseases version 7 code 181) and

Circulating Monocyte Chemoattractant Protein-1 and Risk of Stroke : Meta-Analysis of Population-Based Studies Involving 17 180 Individuals

Rationale: Proinflammatory cytokines have been identified as potential targets for lowering vascular risk. Experimental evidence and Mendelian randomization suggest a role of MCP-1 (monocyte chemoattractant protein-1) in atherosclerosis and stroke. However, data from large-scale observational studies are lacking. Objective: To determine whether circulating levels of MCP-1 are associated with risk

Cervical cancer prevention among long-term screening non-attendees by vaginal self-collected samples for hr-HPV mRNA detection

Background: The efficacy of cervical cancer screening programs is dependent on the participation rate. To increase participation among women not attending cervical cancer screening, self-collected samples for detection of high-risk human papillomavirus (hr-HPV) may be an option. The aims of this study were: to investigate the response rate to sending a self-collected vaginal sample for hr-HPV mRNA

Lipoprotein-associated phospholipase A2 activity, genetics and calcific aortic valve stenosis in humans

Background: Lipoprotein-associated phospholipase A2 (Lp-PLA2) activity has been shown to predict calcific aortic valve stenosis (CAVS) outcomes. Our objective was to test the association between plasma Lp-PLA2 activity and genetically elevated Lp-PLA2 mass/activity with CAVS in humans. Methods and results: Lp-PLA2 activity was measured in 890 patients undergoing cardiac surgery, including 476 pati

Assessing Radiographic Response to 223Ra with an Automated Bone Scan Index in Metastatic Castration-Resistant Prostate Cancer Patients

For effective clinical management of patients being treated with 223Ra, there is a need for radiographic response biomarkers to minimize disease progression and to stratify patients for subsequent treatment options. The objective of this study was to evaluate an automated bone scan index (aBSI) as a quantitative assessment of bone scans for radiographic response in patients with metastatic castrat

Evaluation of the contribution of germline variants in BRCA1 and BRCA2 to uveal and cutaneous melanoma

Germline mutations of BRCA1 and BRCA2 predispose individuals to a high risk of breast and ovarian cancer, and elevated risk of other cancers, including those of the pancreas and prostate. BRCA2 mutation carriers may have increased risk of uveal melanoma (UM) and cutaneous melanoma (CM), but associations with these cancers in BRCA1 mutation carriers have been mixed. Here, we further assessed whethe

Service innovation in welfare : The lack of managerial support to stimulate and promote improvement of services from a user-oriented perspective

Today, there are increased expectations that welfare employees should conduct service innovative improvements that enable more effective ways to meet the needs of children.In this study we use the definition of ‘service innovation’ as a way to change the value-adding process of the user so that it becomes better for the end-user than it was before, such as easier to handle things or situations. In