The Impact of Contextual Factors on Social Mediated Crisis. Revisiting the concept of ‘modifier’ in situational crisis communication theory
This study examines the impact of contextual factors on social mediated crisis by revisiting the concept of “modifier” in situational crisis communication theory (SCCT). Existing studies on “modifiers” in SCCT largely limit their scopes within the organizational domain and overlook the impact of contextual factors beyond organization, such as society, politics, and culture. To advance the understa