Kramfors och kampen om livskvaliteten - En diskursanalytisk studie av kommunens marknadsföring
In the era of urbanization and globalization, many small, rural and post-industrial cities struggle for growth. The competition for citizens and visitors is intense, and one commonly used strategy is to promote the city to a target audience. Place marketing, however, is homogenized to a great extent. Marketing thus seems like a useless approach, yet almost every city does it. By using discour
