The role of habit loop formation and social norms in promoting eco-friendly behavior: A study on reusable bag usage post plastic tax abolition
This study investigated the influence of habit strength and perceived social norms on Swedish residents continued use of reusable bags following the removal of the plastic bag tax. A cross-sectional survey (N = 93) measured participants’ habit strength, perception of social norms, and frequency of reusable bag usage. Descriptive statistics indicated variability in habit and social norm scores, and
