Children are disproportionately affected by online advertising
Children aged 9 are several times more sensitive to disruptive advertising than adults. This is shown by studies conducted at Lund University in Sweden, in which children’s eye movements were measured. Together with the Lund University Humanities Lab, media and communications researcher Nils Holmberg has developed a combination of methods for measuring how much children’s concentration is disrupte
https://www.lunduniversity.lu.se/article/children-are-disproportionately-affected-online-advertising - 2025-12-17
