Altering the Modes of Consumption - Nudge Policy in the Context of Hegemonic and Counter-Hegemonic Environmental Discourse
One particular approach of behavioral economics has gained attention within environmental politics during the last decade. The idea of nudging (“gently pushing”) people in situations of decision-making towards the choice that in the long run is best for them as well as for the society and/or the environment seems to attract policy makers around the world. Many governments inside and outside the EU