THE HUMAN SIDE OF THE BANKS’ CREDIT MANAGEMENT OF SMALL FIRMS-A Cognitive Approach to Corporate Evaluation
The human side of corporate evaluation is frequently neglected in small firm and credit management research. However, it seems to matter both who is being evaluated, especially in smaller companies, and who is making the evaluation. A major reason is that individuals process information in different ways. The purpose of this paper is to develop a conceptual framework for the effects of human diffe