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För att bygga ett starkt varumärke krävs enhetlighet och starka värden som delas av samtliga medarbetare inom organisationen. Om tolkningsfriheten då blir för stor leder det till att olika värden och känslor kopplas till varumärket. Olika tolkningar kan sätta sig på olika delar av organisationen, vilket i sin tur förmedlas på ett inkonsekvent sätt till kunden.

The witness is universally considered to be one the most instruments to ascertain the truth in criminal proceedings or as Bentham says “Witnesses are the eyes and the ears of justice.” Under the International Criminal Court (ICC)’s legal framework, witnesses who testify before the Court, persons at risk and their interaction with the Court because of testimony at the ICC are entitled to the protec

Human behaviors lead to environmental change. If that premise stands true, then to put global warming under control is to restrict human behaviors in order to lessen their impact. For carbon emission specifically, the idea is to transform the global economy through a process of decarbonization. This paper focuses on China, both the largest carbon emitter and the largest of emerging economies leadi

Dhaka the capital city of Bangladesh is one of the largest and most populous cities in the world. According to World Bank, Bangladesh has been experiencing a rapid urbanization over the last few decades, and Dhaka City’s projected 20 million residents will make it the third-largest city in the world by 2020. Dhaka city is also one of the most densely populated areas of the world. This paper tried

Based on an explorative case study approach, this thesis investigated whether the Uppsala model functioned in Samsung Electronics Corp. (SEC) case. The purpose of this study was to upgrade the Uppsala model by using a representative case of SEC. This thesis found that there are two dimensions derived from the Uppsala model. The first dimension is the sequential nature of the internationalization p

En nationell valuta med rörlig växelkurs antas ge centralbanken möjlighet att föra en oberoende penningpolitik som kan användas för att stabilisera ekonomin. Men om inflationen på kort sikt inte i första hand styrs av nationella faktorer, utan av internationella konjunkturcykler, minskar möjlighe-ten att föra en oberoende penningpolitik. Den rörliga växelkursen kan då i stället vara en källa till

Near Field Communication (NFC) is a form of wireless communication technology enabling data transfer by putting two devices close to each other. The main idea behind NFC is to integrate wireless payment and tag reading in mobile phones along with peer-to-peer communication. An example of the benefit with NFC peer-to-peer communication is that it gives the possibility to quickly set up a Bluetooth

The Single Molecule Spectroscopy Group at the department of Chemical Physics in the Chemical Centre of Lund University conducts research involving spectroscopy on single molecules of organic dyes. Fluorescence microscopy using a wide-field scheme has been used and such a scheme has many advantages such as full image capture at once when using a high sensitivity CCD or CMOS camera. Using different

An engineer always strive to help in the continuous exploration of the unknown. By doing so we go further out in space and further down in scale. This is the case with microfluidics which in the last years have gotten a lot of attention. This thesis will examine and better try to understand and optimize a fluidic system that uses ultrasonic trapping. Its application may be everything from enrichin

In this Master's thesis I present a means of finding active sources of cortical electrical activity from electroencephalogram (EEG) data acquired during operation of a brain-computer interface (BCI). A novel subspace-based technique was used to suppress spatially correlated EEG interference sources, followed by a technique that estimates the source parameters with a near maximum likelihood per

This thesis, issued by Securitas Direct, investigates the possibility of using acoustic emission as a basis for an intrusion alarm application. Piezoelectric elements were used to detect and characterize fractures in glass, metal and wooden materials. As a comparative study, the functionality and possibilities of using an existing glass break detector, GlassAlertTM, on wooden materials were invest

This essay examines the implicit relationship between political science and rare events, or so called Black Swans. The purpose is to analyze Black Swan weakness by evaluating the nature of political analysis and political theories. The key to this assessment is the analysis of the predictive powers of political analysis and theories. This essay claims, on the basis of Karl Poppers historicism crit

During the devastating civil wars in Liberia and Sierra Leone women’s organizations played an important role for the emergence of peace, and are still influential in the building of equal and democratic societies. In Liberia, however, the women’s movement was more successful in influencing and affecting the warring parties for peace and gender equality and the purpose of this thesis is to outline

This thesis aims to develop a theory on the role of water in an intrastate peacebuilding process, which is an area of research that has not yet been explored. The notion presented and which drives the following argumentation is that water with its practical, essential, local and cooperative characteristics could be an important factor in a peacebuilding context. The theoretical discussions take as

Giant Unilamellar Vesicles (GUV) have the potential to play a dominating role in future scientific efforts to understand and model biological systems through the creation of artificial cells. GUV:s span a wide range of possible applications that include their use as biosensors, cell encapsulation agents and biomicroreactors. In order to allow GUV:s to reach their full potential, efficient, reliabl

̊r 1947 utbröt den så kallade Kashmirkonflikten och det har sedan dess varit mycket oroligheter mellan Indien och Pakistan om vem som har rätt till Kashmirområdet. Denna avhandling syftar till att förklara vilka faktorer som har bidragit till Kashmirkonfliktens uppkomst samt analysera hur dessa faktorer påverkat konfliktens utbrott . Det görs genom att analysera både internationella och inhemska f

This study is about citizen participation in regional visionary development and focuses on what makes the democratic system legitimate. The primary purpose of the study is to evaluate the regional visionary plan in aspect to normative ideas about democracy. This democratic norm is borrowed from K. Sjövik and focuses on citizen participation in all aspects of democracy. The primary material for thi

Since the mid 90s more focus has been put on the problems surrounding hooliganism, especially in the media. This began when football referee Anders Frisk was injured during a football game. Nowadays, the police use more and more resources to prevent the problems with hooliganism and new laws have been instituted to handle the problem. More and more politicians, football players, coaches, and club

Through discourse analysis I investigate how the Swedish liberal party, Folkpartiet, constructs two opposing identities in their discourse of alienation (in Swedish utanförskap). I draw from Torben Bech Dyrbergs theory on how identities are constructed through the logics of difference and equivalence (1997). Laclau and Mouffe are the main inspirations for analyzing the organization of the discours