Instagram Perceptions and Coherent Impressions: An Exploratory Study Regarding Perceptions of Personal Brands
The purpose of this thesis is to explore how individuals perceive a personal brand online on social media, compared to how it is perceived offline in real life, and whether there is a difference in the perception of the personal brand. By using Instagram as an empirical context, this thesis explores similarities and differences in the perceptions of a personal brand from a perspective of ordinary
