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THERE ARE TWO SIDES TO EVERY BRAND

Thesis purpose: The purpose of this thesis revolves around investigating which factors a company should consider when attempting to dual brand a wide array of products. Methodology: Our thesis intends to investigate the opinions of dual branding among FMCG companies within the Swedish market. We have conducted a qualitative approach, consisting of interviewing five marketing practitioners, mostly

"Integration of VBM and BSC. The perfect match?"

Syftet är att beskriva och analysera VBM och BSC samt diskutera möjligheten att integrera dessa. Studien bygger på en kvalitativ metod där teoretiska begrepp inom Value Based Management och Balanced Scorecard analyseras och jämförs med empiriska undersökningar i form av intervjuer. Kombinationen av VBM och BSC resulterar i ett lämpligt styrverktyg för många företag. Det är ingen perfekt kombinatio

Efficiency, economy and effectiveness—but what about ethics? : Supreme audit institutions at a critical juncture

Ethics is increasingly recognized as one of several important dimensions of performance. Yet, performance audit, or value-for-money audit, as conducted by supreme audit institutions (SAIs), does not typically include this dimension. Instead, the focus is on the classical ‘three Es’ (efficiency, economy and effectiveness). The reluctance to address issues of ethical misconduct has taken the audit p

Matematisk statistik: Stationära stokastiska processer

Kursen behandlar stokastiska processer i diskret och kontinuerlig tid. De huvudsakliga momenten i kursen är: Modeller för statistiskt beroende. Begrepp för beskrivning av stationära stokastiska processer i tidsplanet: väntevärden, kovarians- och korskovariansfunktion. Begrepp för beskrivning av stationära stokastiska processer i frekvensplanet: effektspektrum, korsspektrum. Speciella processer: nThe course treats stochastic processes in discrete and continuous time. The main elements are: Models for stochastic dependence.Concepts of description of stationary stochastic processes in the time domain: expectation, covariance, and cross-covariance functions. Concepts of description of stationary stochastic processes in the frequency domain: effect spectrum, cross spectrum. Special processes:

Swedish History from a Nordic Perspective

The course includes important developments, relationships and events in the history of Sweden and the Nordic countries over a broad time span. You will particularly get: an overview of the Viking Age, and how the period is perceived by historians with regards to the sources, an overview of the political and social changes in Sweden between 1000-1800, and learn more on the historical roots of mThe course includes important developments, relationships and events in the history of Sweden and the Nordic countries over a broad time span. You will particularly get: an overview of the Viking Age, and how the period is perceived by historians with regards to the sources, an overview of the political and social changes in Sweden between 1000-1800, and learn more on the historical roots of m

Asienstudier: Utvecklingsteorier och utvecklingsfrågor i Öst- och Sydöstasien

Since the middle of the twentieth century, Asian countries have been at the forefront of developmental revolutions and the site of developmental ‘miracles’, making the region a perfect lens for analysing and understanding the emergence of our current global development system. During the course we adopt a critical approach to development theory and practice, providing you with tools to theoretical

Political Science: International Relations Theory in Time and Space

The course is only offered as a single subject course for incoming exchange students. International Relations Theory is a time-honoured approach to the social world. Texts that are clearly recognizable as dealing with international relations date back to the ancient Greeks. Still, most textbooks in the field take a geographically and historically very parochial stance towards its own field. It iThe course is only offered as a single subject course for incoming exchange students. International Relations Theory is a time-honoured approach to the social world. Texts that are clearly recognisable as dealing with international relations date back to the ancient Greeks. Still, most textbooks in the field take a geographically and historically very parochial stance towards its own field. It i

Oskäliga avtalsvillkor i aktieägaravtal - En studie av hur 36 § avtalslagen tillämpas på överlåtelsebegränsningar i aktieägaravtal

A shareholder agreement is a contract between the owners of a company which regulates rights and obligations associated with being a shareholder. The contract differs from other contracts because it regulates corporate law issues. The purpose of the contract is often to avoid application of the freedom to transfer shares according to the Swedish Companies Act, by providing restrictions on the tran

My dog and I, or Paradise lost : An autoethnographic reflection on the clash between different ambitions and needs within an asymmetric relationship built on significant otherness

Through an autoethnographical reflection the aim of this paper is to explore the clash between high ethical ambitions in educative relationships and demandingbehaviours. What happens when the map does not resemble reality, when, forexample, someone in the educative relation does not behave as expected and themethods are challenged? What increases or decreases the risk that the teacher (orsimilar)

Utnyttjande av insiderinformation. En jämförelse mellan marknadsmissbruksdirektivet och marknadsmissbrukslagen beträffande utnyttjanderekvisitet

Begreppet utnyttjande av insiderinformation har sitt ursprung i direktiv 2003/6/EG om marknadsmissbruk, MmD. MmD ålägger medlemsstaterna att förbjuda och beivra marknadsmissbruk. Uttrycket utnyttjande av insiderinformation återfinns i förbudet mot insiderhandel, som i huvudsak regleras i artikel 2.1 i MmD. Artikel 2.1 föreskriver att medlemsstaterna ska förbjuda en person som förfogar över insider

Gastronomy: Sustainable Eating

The delicate art of eating has many implications for sustainability. Food production and consumption affects the climate, the natural environment and the landscape. Food also affects the sustainability of societies and its individuals. Both bodily functions and length of life is partly determined by how, what, where and when we eat. The course has an interdisciplinary approach, combining cultural,

Är fotboja vägen till barnets bästa? Barns rättigheter i tingsrättens utdömande av ungdomsövervakning.

The purpose of this essay is to find out how the Swedish district court relates to children’s rights when sentencing young offenders to the new penalty called youth surveillance. Since the Convention on the Rights of the Child is a part of the Swedish law, there was an interest to examine whether law in books actually is implemented in law in action regarding the penalty of youth surveillance. T

History of the Holocaust

The aim of the course is to offer an introduction to the study of the Holocaust, the destruction of the European Jews, its causes and mechanisms. It will offer a basis upon which to seek answers to difficult questions, such as why this tragedy occurred. But, by surveying the circumstances and mechanisms leading to genocide, and especially to the Holocaust, students are also oriented in post-war inThe aim of the course is to offer an introduction to the study of the Holocaust, the destruction of the European Jews, its causes and mechanisms. It will offer a basis upon which to seek answers to difficult questions, such as why this tragedy occurred. But, by surveying the circumstances and mechanisms leading to genocide, and especially to the Holocaust, students are also oriented in post-war in