“Snapchat, listen to the people…” : En kvalitativ fallstudie av Snapchats omdiskuterade uppdatering vintern 2018 utifrån ett användarperspektiv
This case-study intends to show how an update, or re-design, of an application can affect the relationship between the user and the brand behind the application. To examine this, the study uses Snapchat and its re-design from early 2018 as a case-study, an update which due to users’ opinions and reactions online had serious consequences for Snap Inc. The study uses a focus group as a qualitative m