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In the digital age, public figures are no longer defined solely by their actions or media representation, but also by how they are discussed and interpreted by social media audiences. This thesis explores the evolving nature of digital criticism and symbolic vilified identity construction through a qualitative text analysis of YouTube comments about Greta Thunberg from 2019 to 2024. Drawing on 840
In January 2025, following renewed threats of a TikTok ban in the United States, over half a million users migrated overnight to RedNote (also known as Xiaohongshu), a Chinese lifestyle-sharing platform. This unexpected influx marked the first large-scale digital migration from a Western user base into a Chinese social media space. Among these users, who are self-described as “TikTok refugees”, a
In order to get an answer to the question of where a Viking-era harbor could possibly be placed in Löddeköpinge, indicators such as Lödde kar, Lödde å, the seasonal market place at Vikhögsvägen in Löddeköpinge, the permanent settlement in Löddeköpinge, the church village in Löddeköpinge, the burial field and the church in Löddeköpinge and Borgeby's trelleborg need to be studied in relation to
The scope of this Master Thesis project is divided in two parts. In the first part, the objective is to characterise various strains of Azotobacter vinelandii under diazotrophic conditions with regards to growth rate and production of metabolites, such as ammonium or PHB. This will allow for an assessment on which nitrogen fixing strain displays the most promising results for use in the second par
This study investigates how feminist health discourse is collaboratively produced on Xiaohongshu, a Chinese social media platform known for its female-dominated user base and stringent censorship environment. Focusing on the account Pause in Dialogue, the thesis explores how stigmatized topics such as menstruation, sexual health, and bodily discomfort are reframed through multimodal strategies and
Political oppression, massive exiles, censorship, and repression of freedom of speech have followed the post-Soviet states from their Sovietisation to the mimicked efforts of independence. This thesis explores how exiled journalists from post-Soviet countries, such as Russia and Belarus, redefine their professional roles and journalistic identities amidst severe authoritarian repression followed b
Con artists, those who use their charm and confidence to scam people, are thriving in modern society. They signified the moral crisis in neoliberal culture, where morality, the idea of supporting group goods, is desensitized and secondary to individual profits. The media content played a crucial role in intensifying the crisis. The monetization of criminality indicates that moral transgression is
RedNote (Xiaohongshu) is one of the most influential women-centered platforms in China. Due to its highly feminized features, female users curate and share contents related to their body image, reflecting the prevailing representations of Chinese aesthetic ideals and normative femininity. This thesis examines Gao-Da-Zhuang (tall, large-sized and strong/muscular) women’s bodily self-representation
Denna uppsats ämnade att undersöka relationen mellan de oberoende variablerna öppenhet, extraversion, tro på att lyckas i ett prekognitivt test och den beroende variabeln prekognition, som mättes genom ett forced-choice prekognitivt test vid namn Selfield. Sextio deltagare rekryterades och slutförde totalt 2 381 omgångar. Personlighetsdrag mättes med den svenska versionen av Big Five Inventory (BFThis thesis aimed to explore the relation between openness to experience, extraversion, belief in succeeding in a precognitive task, and precognition, measured with the forced-choice precognitive task the Selfield. Sixty participants were recruited and completed a total of 2,381 trials. Personality traits were measured using the Swedish version of the Big Five Inventory (BFI) and belief in succeed
This thesis explores the construction and negotiation of Tibetan identities through the lens of native Tibetan cinema, with a focus on Pema Tseden’s Balloon (2019). Drawing on theories of identity as construction, cultural hybridity, and minor cinema, the study examines how cinematic narratives and audience interpretations intersect to produce a nuanced understanding of Tibetan identities in conte
This study explores how young Chinese car owners creatively modify a specific model, the Wuling Hongguang Mini EV, and mediate these behaviors through the social media platform RedNote, transforming this affordable micro-electric vehicle into a vehicle for identity performance and resistance. Based on media and cultural studies, this study adopts a qualitative method, combining qualitative text an
This study investigates how premium clothing brands use digital narratives on Instagram to foster meaningful consumer engagement, explicitly focusing on Scandinavian cultural contexts. The study used a combination of survey data and expert interviews to examine how branded content could mediate consumers' emotional and cognitive responses based on the structures of Instagram. The findings indi
This thesis explores how young urban Chinese women construct virtual intimate relationships within the context of otome games and related practices, Cosplay commissions and role-play chatting (RPC). By combining autoethnography and semi-structured interviews, the study delves into the emotional practices and gender dynamics that emerge from players’ engagement with virtual romance and semi-virtual
This study explores the interplay between gender, gaming, and cultural memory through the case of Code: Kite, a Chinese female-oriented historical game that reimagines the Three Kingdoms era from a female perspective. Drawing on semi-structured interviews with eleven female players and analyzed through thematic analysis, the research examines how players perceive gender expression in the game, how
This thesis investigates how Berghain, a well-known Berlin nightclub, is imagined, mediated, and contested as a queer space in digital environments. Due to Berghain’s strict no-photo policy, direct visual representations are limited. In response, users have turned to storytelling, affective reflection, and symbolic representation to recreate its atmosphere and meaning across online platforms. Whil
This thesis investigates how Chinese female stand-up comedians construct gendered narratives through humor and how female audiences interpret and respond to these performances. Focusing on two popular online shows—Stand-up Comedy and Its Friends and Comedy King (Stand-up Season)—the study examines how humor becomes a space for negotiating feminist expression under ideological, cultural, and commer
Denna studie undersöker möjligheter och begränsningar med termografi som metod för broinspektion, med fokus på dess förmåga att identifiera skador och fukt i betongkonstruktioner. Metoden utvärderas både utifrån vilka typer av skador som kan detekteras och hur omgivningsfaktorer påverkar mätresultaten. Vidare undersöks potentialen i att använda maskininlärning för att automatiskt identifiera skadoThis study examines the opportunities and limitations of thermography as a method for bridge inspections, focusing on its ability to identify defects and moisture in concrete structures. The method is evaluated based on the types of defects that can be detected and how environmental factors influence the results. Furthermore, the study explores the potential of using machine learning to automatica
This thesis investigates the evolution of cinephilia in the digital age through a case study of Letterboxd, a popular and culturally significant yet understudied social platform dedicated to film logging, reviewing and film discussion. Grounded in theories from film studies, this thesis adds a necessary media and communication perspective to explore how contemporary cinephile identity is performed
This thesis examines the audience reception of Poor Things and its protagonist Bella, focusing on the expression of dislike toward them, serving as a mirror reflecting deeper ideological tensions surrounding gender, morality, and nationalism in contemporary Chinese society. Focusing on Douban, a leading Chinese film review platform, this thesis conducts text analysis inspired by critical discourse
This thesis investigates the practices and mobilities of the Danish OpenStreetMap community in order to understand how open-source mapping affects the problem-solving capacity. In more detail, my research challenges the perception of maps as ideal representations of the environment. Instead, it stresses the importance of mapping and the role of the mapper, who moves in a hybrid space, encountering
