Sökresultat

Titel: När tillgången styr begäret – En kvalitativ undersökning om unga kvinnors föreställningar kring scarcity marketing och FOMO inom modebranschens e-handel. Seminariedatum: 3 juni, 2025 Kurs: FEKH29 – Examensarbete på kandidatnivå i marknadsföring (15 högskolepoäng) Författare: Emma Andersson, Emma Larsson och Ida Pålsson Handledare: Clara Gustafsson Nyckelord: Scarcity marketing, FOMO, Title: When supply drives desire – A qualitative study on young women's perceptions of scarcity marketing and FOMO in the fashion industry's e-commerce. Seminar date: June 3, 2025 Course: FEKH29 – Bachelor degree project in marketing undergraduate level (15 credits) Authors: Emma Andersson, Emma Larsson and Ida Pålsson Advisor: Clara Gustafsson Key words: Scarcity marketing, FOMO, Con

The purpose of this study is to explore how young, eco-conscious Swedish women navigate the tension between sustainability and beauty ideals regarding their consumption of cosmetic products. Semi-structured interviews were conducted with young, educated women, alongside two middle-aged women working with sustainability and organic products. Thematic analysis was used to identify themes, categories

This thesis explores how exclusionary practices in luxury branding, such as high price barriers, selective staff behavior, and intimidating store design, shape consumer perceptions of trust, fairness, and willingness to buy, particularly among consumers aged 18–29. Grounded in Social Exclusion Theory and Boltanski and Thévenot’s Worlds of Worth framework, the study examines how branding strategies

The purpose of this investigation is to explore and highlight the role of the Third World within a human rights framework during the era of decolonization. More specifically the investigation analyzes in what ways states from the Third World used human rights to argue for the abolishment of colonialism within the context of debates in the 15th session of the UN General Assembly in 1960 and in rela

Shootings have become the central focus in both the political debate as well as in media coverage. Even though shootings are statistically rare, the symbolic impact they have on public perception is significant. The aim of this thesis is to examine how Swedish media symbolically constructs the public- and parochial realm when shootings occur in them, and what symbolic meanings are attributed to th

Sweden has in the past decade embarked on a journey to rebuild the concept of ‘total defence’. The crisis management system led by the Swedish Civil Contingency Agency has become all-the-more involved in the civil defense, with the Swedish Armed Forces responsible for military defense. The present thesis aims to explore the topic of gender and language in Sweden’s total defense discourse to uncove

This thesis investigates a version of the Vehicle Routing Problem: The pickup and delivery problem with transshipments. The aim was to construct a mathematical model, that finds optimal rail freight train routes according to specific requirements used in the industry. One challenge was that transshipments - the process of a request order changing trains at an intermediary station - were necessary

The purpose of this investigation is to examine how Chinese and German Foreign Direct Investments (FDI) affect human development in Sub-Saharan Africa (SSA), as measured by the Human Development Index (HDI), and to explore potential reasons for any differences in their respective impacts. The investigation is based on two multiple linear regression models, both implementing OLS fixed effects estim

I Sveriges decentraliserade och diversifierade skolsystem verkar rektorer i skärningspunkten mellan pedagogiska ideal, organisatoriska krav och föränderliga styrformer. Denna uppsats undersöker hur rektorer i kommunala, privata och ideellt drivna grundskolor tolkar och utövar sina professionella roller inom dessa institutionellt mångfacetterade sammanhang. Genom intervjuer med svenska rektorer i dIn Sweden’s decentralised and diverse school system, principals operate at the intersection of pedagogical ideals, organisational demands, and shifting governance structures. This thesis examines how principals in public, private, and NGO-run elementary schools interpret and enact their professional roles within these institutionally diverse settings. By interviewing Swedish principals in these di

Thesis Purpose: The purpose of this study is to explore how young consumers make sense of receiving email marketing communications in today’s digital landscape. Theory: This study adopts the Uses and Gratifications Theory by Katz et al. (1973) which notes that media users are active participants who selectively interact with media to fulfill certain needs. In the context of this study, UGT is use

This bachelor's thesis examines how narratives about queer and/or norm-critical performance strategies can counteract the reproduction of stage stereotypes and preconceived normative role interpretations on the independent theatre stages in Sweden. Based on three dyadic interviews with three different independent theatre groups in Sweden, I have analyzed narratives about queer and norm-critica