(Re) Creating the Existing : is UGC applicable to creative and innovative assessments?
There is extensive research on creativity and innovation, as well as the question of whether UGC and social media platforms foster creativity or dumb down culture. There is however a gap in research on how creative and innovative UGC is. The purpose of this study is therefore to investigate the creative motivations behind creating UGC and whether the UGC on TikTok is applicable to creative and inn