A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives
Abstract Title: A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives v Date of the seminar: 25.05.2016 Course: ENTN39 Master‘s Corporate Entrepreneurship and Innovation Internship and degree project (Master‘s thesis 15 ECTS) Supervisor: Joakim Winborg Research questions: What factors influence the co-creation process in a B2B context from