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Generating Synthetic Scenarios to Test an AI-Enabled Traffic Measurement System
Strategic implementation of circular business models in developing countries
This thesis aims to address the challenges of implementing circular economy (CE) practices in emerging/developing economies by harnessing the resources of multinational corporations (MNCs) to improve waste management situations in these areas of the world. A case study is conducted on a Swedish beverage carton producer operating in Thailand to examine the key challenges and strategies employed by
Distriktssköterskans erfarenheter av hälsofrämjande arbete mot övervikt och fetma inom barn och skolhälsovården
Bakgrund: Övervikt och fetma hos barn är ett växande problem både på global och nationell nivå. Antalet överviktiga barn har tiodubblats de senaste 40 åren samtidigt som det ökar i både låg- och höginkomstländer. Distriktssköterskan ska arbeta hälsofrämjande, informera om goda levnadsvanor, råda, handleda samt ge stöd till familjen. Övervikt och fetma hos barn har blivit ett allt större hälsoprobl
Investigating the determinants of self-rated mental health among physically disabled adults: a cross-sectional study using survey data from Bangladesh
Abstract Background: Disability affects 15% of the world's population, and around 80% of people with disabilities are from low-middle-income countries (LMIC). According to the BangladeshFinal Report on Household Income and Expenditure Survey in 2016, Bangladesh hasapproximately 11.4 million people living with disabilities. Studies showed that physicaldisabilities had been associated with poor
Dissociation hos Transpersoner: Transpersoners egna upplevelser
Sju intervjuer genomfördes i syfte att undersöka hur dissociation upplevs bland transpersoner och om, och i så fall hur, dissociation relaterar till könsdysfori. Deltagarna bestod av transpersoner som hade haft minst en tidigare dissociativ upplevelse, vilken de sedan skulle beskriva under intervjun. Materialet analyserades genom realistiskt grundad tematisk analys där likheter som framträdde blanSeven interviews were conducted to explore how dissociation is experienced among transgender people and, if so, how dissociation is related to gender dysphoria. The participants consisted of transgender people who have had at least one dissociative experience, which they would then describe during the interview. The material was analyzed through a realistic thematic analysis, where similarities be
Collaboration avenues and structures within local climate adaptation governance - The case of local climate adaptation governance in Sweden
Climate change adaptation is essential to future-proof societies around the world. It is a cross-sectorial undertaking which requires collaboration, structure, long-term planning, and resources. Sweden has placed highly in international indices ranking climate work, yet scholars have recently argued that Sweden’s approach to climate questions, especially adaptation, is fragmented. This thesis furt
The role of customer-based brand equity in the direct-to-consumer business model
This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. A focus group methodology was chos
The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt
Product packaging has an impact on consumers' perception of the product and their purchasing decisions. In product packaging, colour is an important design factor. Therefore, this research paper will explore the impact of the colour of packaging on consumers' willingness to buy the product, as well as the consumers' perception of the products in the food industry.
How to Become a Successful Challenger Brand
The purpose of this paper is to find the critical success factors of becoming a successful Challenger Brand. This paper aims to analyse the strategies and factors that contribute to the success and failures of these challenger brands. The report examines the importance of market research, customer-centricity, timing, and differentiation as the foundational principles for Challenger Brands to enter
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). In addition to
Upplevelseekvationen - när AI-teknik möter konsumenters värdeskapande
Syftet med detta examensarbete är att öka kunskapen kring hur AI inom fysisk Retail får konsekvenser för konsumenters värdeskapande. Vikten av kompetens och kunskap i kombination med teknik betonas för att möjliggöra förbättrade kundupplevelser inom fysisk retail. Kundens köpbeslut påverkas främst av människors kunskap och kompetens, där tekniken kompletterar och stöttar den mänskliga interakThe purpose of this thesis is to increase knowledge about how AI in physical Retail has consequences for consumers' value creation. The importance of competence and knowledge in combination with technology is emphasized to enable improved customer experiences in physical retail. The customer's purchase decision is primarily influenced by people's knowledge and competence, where tech
Distriktssköterskans erfarenheter av att ge symtomlindring till den äldre patienten vid palliativ vård i livets slutskede i ordinärt boende - en kvalitativ intervjustudie.
I Sverige ökar andelen äldre som är i behov av vård i livets slutskede i det egna hemmet. Multisjuklighet och livshotande diagnoser kan försvåra dödsprocessen, vilket i sin tur förutsätter att distriktssköterskan besitter förmågan att skyndsamt identifiera besvärande symtom och åtgärda dem. Den palliativa vården förespråkar ett holistiskt perspektiv där patientens fysiska, psykiska, sociala och ex
Parameters
Abstract This project delves into the interplay of physical interfaces of electronic devices and the creative act of making music. Through a literature review, it was understood that there are key UI & UX principles which need to be followed in the development of user-friendly products of this type. In-depth interviews revealed that users find sub-menus challenging, desire a reduction in scre
Multi-camera system for close-up supervision in test-fixtures using openCV and optics
Företaget mikrodust AB producerar så kallade test-fixturer. Test-fixturen är en apparat som används för att testa elektriska kretsar och produkter i produktion. Genom att strömsätta produkterna som testas i fixturen så kan det verifieras att produkter som ska till försäljning fungerar som avsett. I test-fixturen används kameror på två olika sätt. Dels används de för övervakning av produkterna soThe test-fixture is a device used for testing of electronic circuits in production, that is produced by the Lund based company mikrodust AB. In the test-fixture, cameras are both used for supervision of products-in-testing and in the products themselves. This poses a challenge due to the compact size of the test-fixture and the number of mechanical elements. This thesis aims to investigate how c
The Brand Creation of an International Football Club
Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity
Building Personal Brand Heritage
The importance of brand history in brand heritage has often been stressed in research. However, it has not been researched how brands can create a brand heritage without making their personal history a focal point of their brand strategy. This paper examines if there is more than one way to conceive brand heritage.
Multi-Level-Marketing shaping and supporting Brand Identity
Purpose: The purpose of this study is to assess potentially existing interdependencies between Brand Identity and a Multi-Level Marketing approach. Furthermore, the study aims to give theoretical and managerial recommendations for marketers as well as brand managers in order to make use of these interdependencies. The broader aim is to present the concept of Multi-Level Marketing that can be a val
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. The literature review with previous research was collected by secondary data whereas the primary data was collected by six semi-structured
