Unraveling Complexities in the New Economy
Title: Unraveling Complexities in the New Economy – Investigating Online Influences on Business Models of Retailers in China and the United Kingdom Authors: Fabian Gutjahr & Lukas Bollano Supervisor: Magnus Johansson Keywords: Business Model, Capabilities, E-Commerce, Packaged Food, Retailing, China, UK Purpose: The purpose of this study is to examine how e-commerce trends in technologically a
