Symfonisk marknadsföring - Om marknadsföring av symfoniorkestrar exemplifierat av Malmö Symfoniorkester och Helsingborgs Symfoniorkester
This paper is about how symphony orchestras relate to marketing principles such as the Four Ps and other similar theories adapted to better suit the need of the Arts. Arts institutions like symphony orchestras are traditionally not-for-profit organizations, but with state subsidies not growing in size with the growth of costs for symphony orchestras, they must find other ways to fund their organiz
