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Reconstructing the nation-brand from below: Analysis of how a humanitarian organization challenge the consistency of Swedish brand in a controversial film

A unified nation brand is crucial to create a positive reputation abroad. In the age of new public diplomacy, the emergence of non-state actors has considerably diversified the narratives of nation branding; this diversity contributes to challenging the consistency of the nation brand. Meantime, scholars argue that communicating and constructing a positive national identity domestically is essenti

Sense of Belonging among First-Generation Migrants: Educational Reproduction of Inequality in Sweden

In a globalized world, schools are becoming more diverse. Research has shown that feelings of belonging are important for the success of migrants in school. Mostly quantitative research has been carried out, however, and it has shown a relationship between belonging and educational achievement, academic motivation, and health-related issues. For this thesis, I use previous research as a stepping s

Setting the stage for news engagement : a case study of news audiences in Sweden

How audiences engage with news has not always gotten a lot of attention in academic and industry research; and, even then, it is often studied in terms of exposure and interaction. This does not fully capture the dynamism and multidimensionality of this phenomenon; and industry attempts to apply market principles to engagement risks depoliticizing and reducing it to economic values. Rather than po

“Recoding Gender”: The intersectional experience of female immigrant programmers in the Swedish IT sector

Computer programming is historically constructed as a male domain, and the underrepresentation of women and other marginalised minorities is recognised as a global phenomenon in most countries of the world. However, limited attention has been paid to women who choose to enter this field. The lack of intersectional and cross-national analysis on the relationship between gender and technology remain

Industry 4.0 and Swedish SMEs: An assessment of current maturity level and challenges

Background In a world where the rate of technological change is constantly accelerating, it is getting more and more important for companies to adopt new technologies and processes to stay competitive. Most recently, the concept of Industry 4.0 has emerged as the newest technological paradigm within industrial management and has its roots in the German government’s technological strategy. On a hig

Unlikely Advocates of the Liberal Creed: Strategies of Framing in the Acehnese Diaspora in Sweden

Since the end of the Cold War, several stateless diasporas residing in Western countries have been involved in separatist conflicts in their homelands. The aim of this thesis is to explore whether these diasporas tend to utilize a universalistic creed of liberalism for particularistic purposes. To fulfill this purpose, I will test the applicability of Maria Koinova’s theory on how diasporas tend t

Making urban places : a social innovation transition through placemaking in Lund, Sweden

Urban design and city planning have historically been a practice undertaken by distanced experts and funded by detached donors and political bodies. The result is often urban sprawl, transit domination, and streets deprioritizing pedestrians. While urban areas do support innovation and knowledge-intensive production, the occurrence of social and environmental urban vulnerabilities is increasing an