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Research Question: Does the success of price-driven e-commerce platforms like Temu indicate a fundamental shift away from traditional branding values such as emotional connections, trust, and long-term engagement, or is it an adaptation to evolving consumer preferences for affordability and convenience? Purpose: The purpose of this paper is to critically investigate whether the success of price-

The impacts of climate change have worsened, and natural hazards are becoming more unpredictable, and their consequences more severe. Stakeholders have called for increased funding for climate change mitigation initiatives to combat the worsening effects on people and the planet. This study explores the differences between public and private sector donors in the USA and their strategies for fundin

Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated.

Studies show that collaboration between teachers and school librarians has a positive impact on students’ learning. However, the school librarian’s function and integration in the school’s educational activities can strongly vary. The librarian’s professional role has furthermore been a question for debate by both librarians and academics. Consequently, the role of the school librarian is indistin

Notwithstanding the increasing environmental awareness among consumers, researchers do not witness a substantial shift in consumption and disposal behaviour of textiles. Since research on disposal behaviour of home textile products is currently limited, it is relevant to explore consumers’ decision-making when handling no-longer-wanted home textiles. This thesis aims to better understand consumers

Problem – Although core values and conflicts have been thoroughly explored in organizational theory, few attempts have been made to explain their combined impact on the entrepreneurial environment. Since investors and entrepreneurs act as the core decision makers within a venture, understanding the impact of their underlying motivations in relation to conflicts can provide valuable insights. Aim –

Extended producer responsibility (EPR) has been successfully implemented in various developed countries. The complex waste flows and the presence of the informal sector in non-OECD countries makes the execution of EPR challenging widely. The informal sector owing to its contribution to the waste management sector has been advocated for inclusion and recognition by researchers and practitioners. Th

In recent years, low-cost flights to smaller cities in Central and Eastern Europe grew fast. This growth offered tourists new possibilities to explore new, lesser-known destinations at a low price. At the same time, urban tourism is a common strategy for urban regeneration and development in Central and Eastern Europe, and therefore, a significant factor of the economic restructuring of Post-Socia

The topic of corruption can be discussed from a variety of standpoints including economic, political, and social implications. The focus of this thesis project is on healthcare sector and more specifically the low-level act of corruption, the bribery, which occurs between a doctor and a patient. The aim of this thesis is to research the reasons behind the persistent existence of the bribery in med

Considering climate change, the continuous degradation of the environment, and the uneven distribution of resources, this research project aims to shed light on the social vulnerability of people experiencing extreme weather events and possible connections to social phenomena. Specifically, this project focuses on how vulnerability to extreme weather events affects vulnerability to human trafficki

Background For a long time, Axis has mainly focused on network cameras. But lately Axis is turning its focus towards a different kind of approach, looking more at the customers and their needs, which has given end-to-end solutions and customer segments increased attention in different departments within Axis. A sustainable portion of Axis’ offering is its accessories, but this branch of products h

Due to the research scarcity in consumers’ secondhand shopping behaviors and consumer-to-consumer (C2C) businesses on social media platforms, this thesis decided to concentrate on both secondhand products and social media. The aim of this thesis is to explore the consumers’ behaviors of buying secondhand products on social media – a new channel of doing C2C businesses. To achieve the research aim

The world as we know it today has evolved to be a very connected space, where not only ICT’s (information & communication technologies) have made it easy to interact with individuals around the globe at any time, but also developments in air travel allow to reach ever more distant destinations. Many go as far as describing the world as shrinking or small; it seems that at least it feels smalle

Background: Autonomous driving is expected to create a radical change from driving actively to being driven passively. Hence, because of an altered human-machine interface in the vehicle, this technology is considered to provide a huge change to the society and its driving behavior. At this early development stage of fully autonomous vehicles (FAVs), one field of interest is innovation resistance