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In my master’s thesis, I examine the relationship between local archival institutions and the formation of local identities. To fulfill that purpose I investigate how local archives view their role regarding the formation of local identity. I explore how local identity and images of locality are created within the encounter between the archives and their users. The focus of my study is Malmö City

Title: Kulturens påverkan på internationell inbound marketing Seminar date: 2/6/2021 Course: Bachelor's Thesis in Marketing, 15 credits Supervisor: Nikos Macheridis Keywords: Inbound marketing, Content marketing, Social media, Cultural dimension, Vogue, Cultural behavior, Culture, Color psychology, Luxury fashion. Purpose: Examine whether the content of Vogue's digital articles and Vogue&#

This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. The bac

Here you will find links to news sites, tips and guides for some of the largest channels in social media. Page shortcuts:FacebookInstagramLinkedInXYouTubeSnapchatTikTokBlueSkyImage sizesMany social media channels frequently change their recommended sizes for e.g. profile pictures, cover photos and feed images. Here you will find a guide updated in 2024:Guide on social media image sizes through mel

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/social-media/tips-different-channels - 2026-06-19

Companies are spending more money on the SMI marketing strategy than ever. Research does however show that SMIs are viewed as sellouts doing collaborations for personal profit. Hence it is questionable for how authenticity (the number one thing people look for before making a purchase) is perceived and communicated. One does simply not understand how authenticity is perceived, as SMIs themselves a

Vem kan leverera data till oss?Vi tar emot data från de dataleverantörer som är listade i vårt avtal med Naturvårdsverket. Tillhör du inte en av dessa organisationer men anser att data som du ansvarar för skulle passa att lagras och tillgängliggöras hos oss så är du välkommen att kontakta oss. Det är möjligt att vi i ett framtida skede, efter diskussion med vår uppdragsgivare, kan inkludera er dat

https://www.naturdatavardskap.lu.se/leverera-data - 2026-06-19

Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. The i

In today’s modern society, communication online is used for several reasons where social media platforms take more space and time in the daily lifestyle of many. The photos sharing mobile application Instagram was created in 2010 by Kevin Systrom and Mike Krieger. Since then it has steadily growing and is today owned by Facebook (Lagorio-Chafkin, 2012). In July 2018 it was reported that the networ

The present thesis sought to inspect the yet-unexplored digital dimension of North Korean human rights activism, aiming to uncover the strategic digital communication wielded by a selected case study. The research was thus based on an explorative qualitative inquiry of the social media activity of Park Yeonmi, one of the most renowned North Korean defectoractivists in the West. A total of 90 eleme

Kultivationsteorin är en väletablerad teori inom forskningsfältet för masskommunikation. Teorin strävar efter att förklara huruvida Tv-tittande kan påverka sina mottagares verklighetsbild och därmed den kultur de lever i. Nya medier, såsom sociala medier, har tagit över Tv-tittandets roll i den bemärkelsen att den numera har blivit den huvudsakliga dagliga informationskällan för många i västvärldeCultivation theory is a well-established theory within the field of mass communication. Its initial objective was to explain if and how television viewing, could influence its viewers perspective of reality and thereby also the culture in which they live. New media and more specifically social media has taken over the role of television in that it has become the main everyday source of information

The aim of this bachelor thesis is to analyze how Instagram as a platform refer to the traditional flagship store regarding the transmit of a fashion house brand identity. More specific will the thesis investigate and analyze the Swedish fashion house Totême’s digital presence and communication in relation to the flagship store on Biblioteksgatan 5 in Stockholm, Sweden. Furthermore, was the thesis

The emergence of social media has changed the power relations and the practices of tourism destination marketing by enabling the co-existence of user generated content and destination marketing organisation’s content, as well as the content co-creation among these actors. Due to the visual nature of tourism the image-focused social media platforms are particularly interesting for the tourism field

Popular Abstract in Swedish Spridning och inavel i naturen I modern tid har vi människor orsakat stora förändringar i miljön, vilket påverkat många arters livsbetingelser. Exempelvis har vi avskogat stora områden och efterlämnat små delar av de större områden som tidigare hängde ihop. Organismer som lever i sådana uppsplittrade miljöer kommer att vara isolerade från varandra, vilket får som följdTo evaluate how inbreeding affects the viability of small populations, it is crucial to determine what constitutes a population (i.e., the number of breeders in local patches and the degree of dispersal), and also to estimate the reproductive consequences of philopatry and emigration. In this thesis, I concentrate on dispersal, inbreeding and fitness in natural populations. I consider dispersal ra

Here you will find instructions on how to configure basic settings for your website. The settings you make here usually only need to be done once, for example when you set up a completely new website, but may also be relevant for you if you have taken over responsibility for an existing one. You can always go back and make changes if necessary. The settings you are given instructions for on this p

https://www.webbpublicering.lu.se/guides-english/basic-website-settings - 2026-06-19

Syftet är att undersöka relationen mellan en influencers varumärke som ett human brand och dess följare genom att studera sambanden mellan varumärkesuppfattning, känslor till varumärket samt beteendeintention till influencern. Studien utgår från en kvantitativ forskningsmetod med en deduktiv ansats där hypoteser har formulerats. Insamling av data gjordes genom en webbaserad enkätundersökning där rThe purpose is to investigate the relationship between an influencer’s brand as a human brand and it's followers in order to examine the conjunction between brand perceptions, brand emotions and behavioral intention. This study is based on a quantitative research method with a deductive approach, where hypotheses have been developed based on theory. The data has been collected using an online

  Huset har fått sitt namn efter den sydliga jättenäckrosen (Victoria cruziana), vilken i sin tur fått sitt namn efter drottning Victoria av Storbritannien och Irland (1819-1901). Den har imponerande stora blommor och blad. De sistnämnda kan bli 2,5 meter i diameter och bära ca 70 kg! Blomningen är ett skådespel som äger rum nattetid. Varje blomma är utslagen två nätter, den första natten är blomm

https://www.botan.lu.se/tradgard-och-vaxter/vaxthus/victoriahuset - 2026-06-19

Digitaliseringen har medfört en förändring i hur individer och företag interagerar med varandra. Särskilt har sociala medier plattformar som Instagram blivit ett viktigt verktyg för individer och företag att nå ut till en potentiell publik. Mikro-influencers har framträtt som ett fenomen på denna arena och utnyttjar Instagram för att främja idéer, produkter och tjänster. Denna kvalitativa studie dThe digital age has brought about a significant change in how individuals and businesses interact with each other. In particular, social media platforms like Instagram have become a crucial tool for businesses and individuals to reach out to potential customers and audiences. micro-influencers have emerged as a new phenomenon in this space, utilizing Instagram to promote their ideas, products, and

Instagram is a large social media platform with strong power dynamics between the company, influencers and the users. Exploring this power dynamic within a theoretical framework rooted in neo-medievalism, this study investigates how power structures are manifested and enacted on the platform. The central research question focuses on the exercise of power from both hierarchical positions: from abov