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Going back to the roots? A study of the Nordic forest industry

The purpose of this thesis is to examine the potential business model transformation in the forest industry, and to find out how, and in which areas future profits will be made. With an abductive approach, the study was conducted by forming a comprehension of the business model transformation in the forest industry, based on the developed theoretical framework. The empirical findings were generate

”Mudbloods and the Dangers They Pose to a Peaceful Pure-Blood Society” Gränsdragningsmekanismer och gränsförsvar utifrån den rasistiska diskursen i Harry Potters magiska värld

I uppsatsen analyseras Harry Potter-böckernas skildring av hur det dras upp gränser mellan olika raser inom magivärlden i förhållande till Zygmunt Baumans teori om hur judarna under 1800-talet utsattes för antisemitism på grund av att de antogs överskrida nationalitetsgränserna. Dessutom förs en argumentation för att böckerna kan läsas som en allegori över vår världs rasism. Rasismen i magivärlden

"You want to be taken seriously? Stop dressing like a little girl." En studie av klädsel och kvinnoideal i Mad Men

This essay examines the representation of women in Mad Men in relation to fashion and stereotypes. What does Mad Men say about feminism and femininity, and does the show reveal more about the contemporary view on feminism and gender than it does about the 1960’s? By analyzing the three female lead characters’ clothing this essay proves that there is a link between fashion and feminism, past and pr

Guidance signs – for everyone? A study on the use and interpretation of the evacuation sign to route adapted for people with movement disabilities

The aim of this project is to evaluate the sign to evacuation routes that are adapted for people with a disability. The goal is to shed light on problem areas when the sign is used as well as in planning with evacuation signs. The sign was introduced to lead to evacuation points, evacuation elevators and routes to the outside adapted for people with disabilities. With help from experts, a literatu

A study of the impact of nationalism on the portrayal of Jews in Swedish elementary school textbooks during the period 1900 to 1972

This investigation analysis the depiction of jews, in swedish textbooks in primary schools, during the period 1900 to 1972, in order to determine if the depictions are antisemitic. The study uses a qualitative text analysis to analyse the source material and, based upon Helen Feins definition of antisemitism, the study determines if descriptions of jews are antisemitic. The study reveals that de

From Value to Growth Stocks: A Financial Ratio Analysis

The value investing philosophy, which can be traced at least to the teaching of Graham and Dodd in the 1930’s, entails identifying and investing in potentially under valued stocks with a potential for extraordinary returns. The focus of this thesis is to identify patterns and characteristics in financial accounting data preceding creation of shareholder value. The authors of this thesis utilize a

Competitive Intelligence - A necessary complement to the Balanced Scorecard?

The BSC is a widely used management tool that is turning the vision and strategy into operational goals. However, after analyzing the criticism received by the BSC, it seems as if its internal focus, rigidity, static-ism and mechanical mindset limits the company’s ability to create a strategy that takes important external factors into account. As we see it, the BSC’s limitations can create a risk

Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Ma

Access to the market - a question of collaboration?

When contemplating entering an alliance the rationale behind the decision should differ depending on the size of the companies involved as well as on other important factors. The important factors influencing the decision are related to the resource pooling potential of the alliance, the power structure along with the business network the companies are a part of. The analysis has shown proof of a

How to source from Russia? - A multiple case study of six companies’ experience of purchasing in Russia

Abstract Title: How to source from Russia? - A multiple case study of six companies’ experience of purchasing in Russia. Authors: Richard Werthén, Technology Management Johan Öhlén, Production Engineering and Management Supervisors: Christer Kedström, Dept of Business Administration Johan Lundin, Dept of Industrial Management and Logistics, Engineering Logistics Rolf Blomgren, Purchasing Manager S

Offshoring to India – the New Silicon Valley? – a Research Study about Capgemini

The purpose with our study is to investigate why Capgemini adopts the Rightshore strategy, how they implement this strategy and how it affects Capgemini’s core competence. We also aim to look at how the company’s knowledge management is supporting the offshoring strategey, in addition to how Capgemini “keeps control of” its core competence in following the trend of offshoring to India?

CI- A necessary complement to the BSC?

The BSC is widely used mangement tool that is turning the vision and strategy into operational goals. However, after analyzing the criticism received the BSC, it seems af its internal focus, rigidity, static-ism and mechanical mindset limits the company's ability to create a strategy that takes important external factros into account.

The capability to understand customer value - A case study of Metso Mining over continents

The purpose of this thesis is to describe and analyze how the mining equipment producers on a global market manage to handle the changing conditions concerning customer value. Our approach has been a comparative analysis between two different sites in order to answer the purpose. The case studies at Metso Mining have been made through interviews and visits at two geographical markets, South Americ

“Developing a crucial business plan template targeted to Swedish Venture Capitalists”

Objective To study if the Swedish venture capitalists consider business plans in their screening process, and in such case, what aspects they evaluate in order to develop a targeted template for Swedish entrepreneurs. A secondary objective is to describe what other factors Swedish venture capitalists evaluate as a part of their assessment. Methodology The method, which has been used in order to te

The Emerging Pricing Capability – A Multi Case Study of Business-to-Business Companies.

Uppsatsens syfte är att försöka förstå, utifrån existerande teorier och med hjälp av insamlad empiri, vilka parametrar i ett kundperspektiv som är av betydelse vid utvecklingen av en prissättningsförmåga bland business-to-business-företag. Vi har använt oss av en kvalitativ metod vars ansats är av abduktiv karaktär. Den empiriska datan har samlats in genom semi-strukturerade intervjuer vilka har g

Interrituality as a Means to Perform the Art of Building New Rituals

If we do not consider religious rituals as given to us from the gods, but designed by humans at certain times and in certain contexts we might also track the art of designing and performing the human practice of rituals. Even if we agree that all rituals are taught and learned, they are not meant to be perceived as products of human imagination. The concept “ritual invention” could thus be seen as

Cultivating a sustainable society : attempts to change contemporary Sweden by urban gardening and theatre

In this presentation, we discuss how projects use theatre and urban gardening as tools to handle and promote cultural diversity in Sweden. Our presentation build on data collected during the last decade in Malmö, a city characterised by immigration, super-diversity and a post-industrial economy. The projects we have studied are often short term and dependent on uncertain, external funding. The tar

Democratising the experience of learning to play a musical instrument

The purpose of this presentation/paper is to contribute to a deeper understanding of the infinite number of experiences of what it is to learn to play a musical instrument. By providing a theoretical platform to visualise and discuss these experiences, the aim is further to support the posing of questions regarding the future of teaching and learning music across all ages, genres and levels of exp

What Happens to Nordic Culture When you Drop the “Heritage"? : Re-imagining Nordic culture for a new museum

AbstractSeattle is currently the fastest growing city in the United States attracting a large pool of young international professionals – many of whom are working in the IT industry. However, Seattle is also home to a large Nordic community, immigrants once attracted by the agricultural, forestry, and fishing industries. At present however, the city is pulling in a highly educated young Nordic pop