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Consumer Engagement on Brand Fan Page: An Investigation of Chinese Weibo Brand fan page

A critical issue for brand fan page marketing is to drive consumer engagement and to or- chestrate enjoyable engagement experiences that consumers desire. Despite the growing amount of research on how various characteristics of brand posts would influence different levels of consumer engagement on the brand fan page in the Western context, the study of consumers’ intrinsic motivations for engageme

China and the Great Doubling: A race to the top or bottom for world labour standards?

Through economic openness, increased capital mobility and the resulting competition to innovate, the globalisation of capitalism ought to increase the wealth and living standards of all involved. However, in order for all to be involved, they must be of value to that economy. That the world lives largely in poverty means that the more the economy incorporates cheap labour, the lower the returns to

The "Theft of Fire" in digital age : a case study on Chinese fansub group Yi Gui Jun Tuan

The Fansub group refers to a group of people produce and share the translation work of media content based on their interests. Fansub groups are always viewed as a hotly debated topic which involves many different academic research fields, including piracy, fan labour and so on. China has attracted special attention in this topic due to a large number of fansub groups as well as some censorship po