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Din sökning på "chinese" gav 7097 sökträffar

Consumer Engagement on Brand Fan Page: An Investigation of Chinese Weibo Brand fan page

A critical issue for brand fan page marketing is to drive consumer engagement and to or- chestrate enjoyable engagement experiences that consumers desire. Despite the growing amount of research on how various characteristics of brand posts would influence different levels of consumer engagement on the brand fan page in the Western context, the study of consumers’ intrinsic motivations for engageme

China and the Great Doubling: A race to the top or bottom for world labour standards?

Through economic openness, increased capital mobility and the resulting competition to innovate, the globalisation of capitalism ought to increase the wealth and living standards of all involved. However, in order for all to be involved, they must be of value to that economy. That the world lives largely in poverty means that the more the economy incorporates cheap labour, the lower the returns to

Legitimation and the Masses

No state can do very well without perceived as legitimate. While the state’s efforts to legitimate its power is well covered in the literature, the ordinary people’s role in legitimacy is less investigated. This study is informed by the notion that legitimacy is a relational concept. Legitimacy is created in the interaction between ruler and ruled. The power structure is dependent on the people’s

Global Sourcing of an E-tailing Company: A case study of supplier relationship, forecasting and inventory control of a Swedish e-tailer sourcing from China

Background: Under a background of increasingly competitive environment in global sourcing e-tailing industry, companies have an urgent need to improve the performance and obtain more profits. However, there is a lack of research specially conducted for the companies under development. Thereby, it triggers a necessity of researching specific strategies from those companies’ perspective, to have a b