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I dagens samhälle ser vi diskussioner rörande klimatfrågor och jämställdhet både på samhälls- och individnivå. Dessa diskussioner engagerar och kan påverka allt ifrån stora aktörer till enskilda individer. Denna uppsats intresserar sig för hur dessa diskussioner samverkar när ett företag väger in båda frågorna vid marknadsföringsstrategier. Uppsatsen är en kvalitativ textanalys vars syfte är att u

Parisavtalet är det största globala klimatavtalet hittills och antogs med intentionen att markant reducera de globala växthusgasutsläppen. Det långsiktiga målet är att begränsa den globala uppvärmningen till 1,5°C över förindustriella nivåer – det så kallade 1,5°C-målet. Parisavtalet stadgar att stater ska vidta klimatåtgärder utifrån en ambitionsnivå som successivt ökar. Klimatåtgärderna ska vidThe Paris Agreement has been claimed to be the world's greatest diplomatic success. It was adopted with the intention of significantly reducing greenhouse gas emissions, to limit the global warming to 1,5°C above preindustrial levels. According to the Paris Agreement states are required to take climate actions, with an increasing level of ambition over time. In the light of the principle of c

This paper examines the use of history on the website This is the Real Spain run by the Spanish nation branding project España Global. With the use of narrative analysis, articles about the history of the country are studied in order to bring clarity to how history is used to legitimize Spain and strengthen its economy. The paper investigates what positive image the country wants to promote about

The purpose of this bachelor thesis, called “The Future of Shopping is On(Live) - en netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin”, is to create a deeper understanding of the phenomenon Live Video Shopping. More specifically it aims to provide an understanding of how this new way of consumption can be understood as a part of an on-

Människor skapar emotionella band till vissa platser, s.k. platsanknytningar, vilka anses starka nog att påverka samt påverkas av deras identiteter. Banden har undersökts för många typer av platser, däribland religiösa platser, men det är hittills oklart vad pilgrimers platsanknytning korrelerar med och varför. Denna studie syftar därför till att jämföra katolska och evangelikalt protestantiska pi

Denna uppsats har som syfte att genom fyra utvalda tal av den framstående abolitionisten Frederick Douglass se hur, genom hans tal, en svart människas värde skildras i USA under tiden kring det amerikanska inbördeskriget och genom vilka retoriska medel han nådde fram med sitt budskap. För att få svar på frågeställningarna har denna uppsats använts sig av Renbergs retorikanalys som teori och metod.

Denna studie syftar till att utveckla ett analysverktyg för företag som överväger en reshoringstrategi. Trenden att återflytta produktion till ursprungslandet är ny, men växande och ett tomrum av teoretisk vägledning har funnits. Arbetet är av främst kvalitativ karaktär med fallstudier av svenska industriföretag som återflyttat verksamhet. Forskningsdesign kan liknas vid pattern matching (Yin, 201This study aims to develop a framework for companies who are considering a reshoring strategy. The trend of bringing manufacturing back to the home country is new and lacks theoretical guidance. The study is mainly of qualitative character with case studies of Swedish industrial companies. The study design resembles pattern matching (Yin, 2013), where a potential pattern has been explored. The the

This paper is written by Alice Myringer and Johanna Ottosson at Lund University. The title is “Who is next to be thrown into the lion’s den?” - A qualitative content analysis of the role of the creative director in a changing fashion system. The study aims to examine how journalists describe Alexander Wang’s, Raf Simons’s, Alber Elbaz’s and Hedi Slimane’s exits from their respective fashion houses

Overcrowded units, excessive waiting lists and overstrained personell. Add an aging population and you have some of the challenges facing the Swedish health care system. Change is needed at multiple levels and it needs the involvement of a wide variety of actors. Some researchers suggest that many of the current change efforts fails to honor the complexity of health care organizations. In our the

Title: Value Creation in M&As in Sweden - Is the Stock Market able to Predict Customer Reactions? Seminar date: 2011-05-31 Course: BUSM36, Degree Project Master level in Corporate and Financial Management, Business Administration Master level, 15 University Credit Points (15 ECTS) Authors: Besnike Bahtiri and Ammeli Stigborn Advisor: Rikard Larsson Five key words: M&As, Sweden, customer re

The purpose of this study was to examine the connection between goodwill intensity and stock market risk and how the transition to the IFRS has effected this connection. In the end of 2010 several financial analysts expressed their concerns about the increasing goodwill intensity in listed Swedish corporations. However, in this study examining the connection between goodwill intensity and stock ma

Objectives: In this thesis we studied the performance of active extension portfolios constructed by using momentum/contrarian strategies. Fundamentally, the difference between the 130/30 and the long-only asset classes is the relaxation from the long-only constraint. The main implication of this study is to find out whether the 130/30 strategy is value adding, in comparison to other actively manag

Research has identified the central role played by shame within a wide spectrum of public health issues including several common and serious threats to psychological and physical public health including depressions, dependency of substances, eating disorders, suicide, violence and sexual abuse. Shame has been described as “the master emotion of everyday life” but it is an emotional condition which

The credit rating industry is a complex and fascinating industry. Its history stretches back more than 150 years and has gradually increased in importance. During its history the dynamics of the industry have changed. The extended-principal-agent model was developed by synthesizing different principal-agent-relationships into one model. This model provides a holistic understanding of the credit ra