New study: “Communication skills more important than cultural skills”
Susanna Magnusson, researcher in strategic communication at Lund University, Campus Helsingborg, investigated Räddningstjänsten Syd’s communication initiatives to increase its credibility. A few years ago, you could read in the newspaper about how youths threw stones at the emergency services when they intervened in Rosengård in Malmö. The emergency crews were at a loss. What was actually going on
https://www.isk.lu.se/en/article/new-study-communication-skills-more-important-cultural-skills - 2025-11-07
