Social Media and the Rise of “Sephora Kids” - Gender Performance and Beauty Practices among Female Children
Keywords: Children and Consumption, Children and Social Media, Sephora Kids, Kidfluencer Culture, Digital Consumer Culture, Beauty Norms, Gender Socialisation, Gender Performativity, Social Media, TikTok Thesis aim: The aim of this study is to explore how young children perform beauty practices on social media platforms. Particularly, this study aims to deepen the understanding of the phenomena o
